Lucozade Energy has launched Zero Losers, its first on-pack promotion across the Lucozade Zero range where a prize is guaranteed with every entry.
By scanning a QR code on pack, Lucozade Zero shoppers will receive an instant prize from a range including ten top prizes of £5,000 cash.
Other prizes include £250 or £20, or a free bottle of Lucozade Zero.
Lucozade Energy will also be bringing the promotion to life for convenience retailers with their very own giveaway. There is a £500 top prize up, as well as a guaranteed free case of Lucozade Zero for every entry.
To enter, retailers should simply email the competition address with their full name, store name and address by 26/09/22.
Zoe Trimble, head of Lucozade Energy at Suntory Beverage & Food GB&I, said: “We know that zero-sugar drinks are driving growth within the soft drinks category. In fact zero/low calorie carbonated soft drinks now make up 60% of total sales. This means there is a huge opportunity for retailers to attract even more consumer interest in this growing segment through this bespoke new promotion.
“Stores should stock up on our popular range of Lucozade Zero drinks – including bestselling Lucozade Zero Pink Lemonade – to make the most of the buzz around Zero Losers, and don’t forget to enter the retailer competition too.”
The promotion is live across multiple pack formats. The campaign will be supported by a significant marketing spend, which will see OOH, radio, PR, social media and in-store marketing roll out across the country.
The campaign aims to reach 89% of adults at least six times.