Diet Coke has added a permanent cherry variant to its line-up, following the success of its limited edition release last year.
Diet Coke Cherry launched as a limited edition in October and delivered £250,000 in value sales in three weeks, according to Coca-Cola Europacific Partners (CCEP).
The permanent cherry variant is available in 330ml cans, 500ml PET bottles and multipacks.
The launch is supported by paid social activity, in-store sampling, digital and OOH advertising aimed at driving trial and repeat purchases, says the soft drinks giant.
Convenience retailers can request Diet Coke Cherry point of sale materials and download digital assets via MyCCEP.com.
Rob Yeomans, vice-president, commercial development at CCEP GB, says: “Diet Coke continues to enjoy exceptional loyalty – so much so that 32% of its drinkers say they’d drop out of the cola category altogether if it wasn’t available. That tells you everything you need to know about the strength of the brand.
“The return of our limited-edition Diet Cherry Coke earlier this year was met with incredible demand, so we’re making it a permanent variant designed to deliver long-term value for retailers. With cherry flavours contributing over half of cola segment growth, this launch is set to be a standout performer in 2026.”
