All Soft drinks articles – Page 8
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News
Britvic introduces three new variants to J2O range
Adult soft drink J2O is unveiling three new products ahead of the busy Summer season; J2O Summer Limited Edition Pear & Guava (Summer Shine), J2O Spritz Apple & Elderflower and J2O Spritz cans.Phil Sanders, out of home commercial director at Britvic, commented: “The variety within our portfolio of J2O blends ...
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New flavour added to Vimto Remix range
Vimto has announced an addition to its Vimto Remix range – Orange, Strawberry and Lime flavour – which will be available from 1 March.Becky Unwin, senior brand manager, Vimto, said: “In terms of flavour popularity, Orange is second only to Cola, so it made total sense to further strengthen our ...
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Coco-Cola on-pack promotion offers football-related prizes
A new on-pack promotion called ‘Will Your Minute Win It?’ is launching across Coca-Cola original taste and Coca-Cola zero sugar, giving fans the chance to win thousands of football prizes including a weekly grand prize of playing a match with a Premier League football legend. Rolling out from 17 February ...
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CCEP adds two variants to Monster Energy range
Coca-Cola European Partners (CCEP) has added two new variants inspired by tropical flavours to its Monster Energy range: Pacific Punch and Ultra Paradise.CCEP says the two new variants will help retailers meet growing demand for flavour innovation within the energy sector, which is worth more than £1bn in GB retail ...
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CCEP renews support for Great British Spring Clean 2020
Coca-Cola European Partners (CCEP) will again be a supporting partner of Keep Britain Tidy’s Great British Spring Clean 2020, and is calling on internal colleagues, customers, partners and suppliers to back the initiative by hosting clean-up events between 20 March and 13 April.Last year more than half a million people ...
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Rubicon revamps pack design to reinforce standout on shelf
Fruit juice brand Rubicon is rolling out new pack designs across the range with the aim of enhancing the brand’s on-shelf presence.“The new pack design has performed really well in consumer research, with consumers viewing the new-look packs as vibrant, modern and eye-catching,” said Adrian Troy, marketing director at Barr ...
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Robinsons adds new flavour to Fruit Creations range
Squash brand Robinsons is adding Blackberry and Blueberry flavour to its Fruit Creations range. Phil Sanders, out of home commercial director at Britvic, commented: “As the latest addition to the Robinsons Fruit Creations portfolio, the Blackberry and Blueberry flavour will build on the great success of this range, which won ...
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Perfectly Clear flavoured water brand relaunches
Drinks manufacturer Clearly Drinks is re-launching its Perfectly Clear flavoured water brand. Perfectly Clear has set its sights on establishing itself as an alternative in the flavoured water category as it relaunches in February 2020 with a new fruitier product and distinct visual identity. Targeting families, the all new Perfectly ...
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Pepping up the market
Forty-two per cent of adults drank sports or energy drinks or shots in the three months to May 2019, according to Mintel’s latest report on the sector. Most of these consumers were young men, many of whom said they drink sports/energy drinks or shots at least once a week.Not surprisingly, ...
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Buxton commits to 100% recycled plastic across range from 2021
Buxton Natural Mineral Water has announced its whole range will be made from 100% recycled plastic (rPET), while remaining 100% recyclable, by 2021.The 75cl and 1 litre bottles made from 100% rPET were launched in November this year and the rest of the range, currently made with a minimum of ...
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Coca-Cola prepares for Christmas with return of campaign
Coca-Cola is aiming to get the nation in the festive spirit with the return of its Holidays Are Coming Christmas campaign and a new TV advert. The campaign will include London buses decked out in Holidays Are Coming lights and a lenticular visual of Santa, and there will be TV ...
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Coca-Cola brings back Christmas Truck Tour
Coca-Cola has announced the return of its Coca-Cola Christmas Truck Tour. The Coca-Cola Truck will visit 19 stops nationwide before making its final stop in London on Sunday 15 December. This year Coca-Cola has partnered with Crisis – the national homelessness charity, which is now in its 52nd year. Coca-Cola ...
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Soft landings
If you want to see the soft drinks category at its best then you need to visit Eurospar Donegall Road in Belfast winner of the Best Soft Drinks Outlet at this year’s Forecourt Trader of the Year Awards.Everywhere you turn in this busy store, you seem to see soft ...
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Green Monkey wins listing across 50 Euro Garages sites
Green Monkey has signed a deal that will see its CBD (cannabidiol) infused soft drink available in more than 50 of Euro Garage’s forecourts, and is hoping to roll them out across its entire estate in 2020. According to Green Monkey, it is the first time that a major forecourt ...
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Alpro unveils TV campaign featuring Usain Bolt
Alpro is unveiling its biggest national TV campaign with a new creative featuring Usain Bolt.Hitting screens nationwide on 18 November, the advert forms part of the cross-channel marketing campaign, ‘Good For You’.“‘Good For You’ is all about cheerleading life’s triers as they go about making progress their own way, and ...
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Mountain Dew partners Call of Duty with on-pack promotion
Britvic’s Mountain Dew brand is partnering with video game giant Activision on its latest release, Call of Duty: Modern Warfare, with an on-pack promotion to help drive additional sales for retailers.From this Month, customers will be able to reap the benefits of 2XP with every purchase of selected Mountain Dew ...
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Barr gives Irn-Bru energy drink a nationwide roll-out
Irn-Bru has launched a nationwide roll-out for its energy drink Irn-Bru Energy, after a launch in Scotland earlier this year.The new drink combines the flavour of Irn-Bru with the taurine, caffeine, B vitamins and taste of an energy drink and will be available in sugar and no sugar options.“Energy is ...
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Frieslandcampina introduces cold coffee brand
Frieslandcampina, the Dutch dairy giant, has launched an on-the-go cold coffee drink, Barista Coffee Co, exclusively to the convenience and wholesale sectors. Initially launching the drink in two flavours of 250ml – traditional Caffe Latte, and Caramel Latte – FrieslandCampina has plans to release more flavours before the end of ...
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CCEP redesigns Sprite bottles to make them easier to recycle
Coca-Cola European Partners (CCEP) has unveiled a new ATL campaign to support the launch of its re-designed Sprite bottles that are easier to recycle.The ‘Clear is the new Green’ campaign will educate consumers on the recyclability of the Sprite packaging. Consumers will see that the iconic green Sprite bottle has ...
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Polar Krush introduces new fizzy frozen drink
Polar Krush, the UK-based iced drinks maker, has announced the launch of a new fizzy frozen brand. The Vortex Fizzing Ice Storm frozen brand comes in four flavours: Blue Raspberry, Strawberry, Lemon & Lime and Tropical. It is sold through self-serve dispensing units, which are available to retailers serving two ...