All Soft drinks articles – Page 8
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News
Coca-Cola brings back Christmas Truck Tour
Coca-Cola has announced the return of its Coca-Cola Christmas Truck Tour. The Coca-Cola Truck will visit 19 stops nationwide before making its final stop in London on Sunday 15 December. This year Coca-Cola has partnered with Crisis – the national homelessness charity, which is now in its 52nd year. Coca-Cola ...
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Soft landings
If you want to see the soft drinks category at its best then you need to visit Eurospar Donegall Road in Belfast winner of the Best Soft Drinks Outlet at this year’s Forecourt Trader of the Year Awards.Everywhere you turn in this busy store, you seem to see soft ...
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Green Monkey wins listing across 50 Euro Garages sites
Green Monkey has signed a deal that will see its CBD (cannabidiol) infused soft drink available in more than 50 of Euro Garage’s forecourts, and is hoping to roll them out across its entire estate in 2020. According to Green Monkey, it is the first time that a major forecourt ...
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Alpro unveils TV campaign featuring Usain Bolt
Alpro is unveiling its biggest national TV campaign with a new creative featuring Usain Bolt.Hitting screens nationwide on 18 November, the advert forms part of the cross-channel marketing campaign, ‘Good For You’.“‘Good For You’ is all about cheerleading life’s triers as they go about making progress their own way, and ...
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Mountain Dew partners Call of Duty with on-pack promotion
Britvic’s Mountain Dew brand is partnering with video game giant Activision on its latest release, Call of Duty: Modern Warfare, with an on-pack promotion to help drive additional sales for retailers.From this Month, customers will be able to reap the benefits of 2XP with every purchase of selected Mountain Dew ...
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Barr gives Irn-Bru energy drink a nationwide roll-out
Irn-Bru has launched a nationwide roll-out for its energy drink Irn-Bru Energy, after a launch in Scotland earlier this year.The new drink combines the flavour of Irn-Bru with the taurine, caffeine, B vitamins and taste of an energy drink and will be available in sugar and no sugar options.“Energy is ...
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Frieslandcampina introduces cold coffee brand
Frieslandcampina, the Dutch dairy giant, has launched an on-the-go cold coffee drink, Barista Coffee Co, exclusively to the convenience and wholesale sectors. Initially launching the drink in two flavours of 250ml – traditional Caffe Latte, and Caramel Latte – FrieslandCampina has plans to release more flavours before the end of ...
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CCEP redesigns Sprite bottles to make them easier to recycle
Coca-Cola European Partners (CCEP) has unveiled a new ATL campaign to support the launch of its re-designed Sprite bottles that are easier to recycle.The ‘Clear is the new Green’ campaign will educate consumers on the recyclability of the Sprite packaging. Consumers will see that the iconic green Sprite bottle has ...
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Polar Krush introduces new fizzy frozen drink
Polar Krush, the UK-based iced drinks maker, has announced the launch of a new fizzy frozen brand. The Vortex Fizzing Ice Storm frozen brand comes in four flavours: Blue Raspberry, Strawberry, Lemon & Lime and Tropical. It is sold through self-serve dispensing units, which are available to retailers serving two ...
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Lucozade Ribena Suntory announces plastic plan
Lucozade Ribena Suntory, through its parent company Suntory Beverage and Food Europe (SBFE), has set out a plan to move to 100% sustainable plastic bottles within a decade, moving away from virgin plastic derived from fossil fuels.By 2030 the company will aim to use plastic that has been previously used ...
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Diet Coke introduces limited-edition can designs
Coca-Cola European Partners has launched eight new limited-edition can designs for Diet Coke. The 330ml cans featuring phrases such as “I’m in”, “Yaasss”, “ Okay, but no” and “Get it” will hit shelves this month. Simon Harrison, vice president of commercial development at Coca-Cola European Partners GB, said: “The limited-edition ...
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Fanta gives the range a makeover to mark Halloween
A limited-edition blood orange flavour variant is being added to the Fanta portfolio this Halloween. Fanta Dark Orange, the first Fanta product to turn jet black, will also feature werewolf-themed packaging to stand out on the shelves. The limited-edition, soft drink tax-exempt variant will be available in 500ml plain and ...
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Savsé updates its HPP Protein Smoothie range
Cold pressed juices and smoothie brand Savsé, is updating its HPP protein smoothie range with the launch of a new product, Protein Passion.Offering 12.5g of protein per bottle and one of your 5-a-day, the new cold pressed protein smoothie combines whey, turmeric juice and coconut milk with a selection of ...
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Actimel launches range of Fruit & Veg Cultured Shots
Actimel has launched a new product range of Fruit & Veg Cultured Shots.Having landed on juice and smoothie aisles across the UK and Ireland in late July, the shots aim to give those on-the-go a quick and convenient drink, which is tasty and can help to support the immune system.Actimel ...
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Highland Spring backs sparkling water with remarkabubble campaign
Highland Spring has unveiled its biggest ever investment in its sparkling water. The £1m investment includes a new ‘Remarkabubble’ campaign to address the changing consumption habits of sparkling water by championing its role as a refreshing treat at any time of day. The four-week, multi-channel campaign is set to go ...
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Yazoo Kids supports Change4Life sugar reduction campaign
Yazoo Kids is supporting Change4Life this year, a move that will see the Good Choice badge alongside bottles of Strawberry and Banana packs in store and within its marketing mix across the country. The Change4Life campaign encourages families to cut back on sugar by making a few simple swaps to ...
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Coca-Cola celebrates newly promoted Premier League teams
Coca-Cola, the official soft drink partner of the Premier League, has unveiled a new version of its ‘Where Everyone Plays’ TV advert to welcome the three promoted clubs – Aston Villa, Norwich City and Sheffield United – to the Premier League. The advert features fans of each of the newly ...
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Jimmy’s Iced Coffee enhances green credentials
Jimmy’s Iced Coffee has launched a Flat White, Extra Shot in a 100% recyclable can. The Iced Flat White, new to shelves this month, is the brand’s first beverage to come in an aluminium can. The aluminium can was chosen for its eco credentials as it will not degrade irrespective ...
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New Coca-Cola campaign aims to spark memories of magic
Coca-Cola is backed by a new campaign, that has been created to spark memories of the ‘magic’ associated with enjoying the drink. The new ad follows a woman who is enjoying a Coca-Cola and as she feels the distinctive bubbles of her first sip, she is transported back to memories ...
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Fentimans introduces light soft drink range
Fentimans, the botanical drinks maker, is launching a new light soft drinks range, to better meet the needs of a growing audience seeking reduced calories in premium soft drinks. The ‘light’ range includes a lower calorie version of its Rose Lemonade, plus Gently Sparkling Elderflower and Sparkling Raspberry. The drinks ...