All Soft drinks articles – Page 11
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News
Britvic expands its range of sugar-free Tango
Britvic is investing in its Tango brand with the introduction of three new sugar-free flavours, a packaging re-design and a £2.2m marketing investment which will see the brand back on TV for the first time in four years. Available in-store from this week, new flavours include Tropical, Strawberry & Watermelon ...
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Coca-Cola Premier League Trophy goes on tour
Coca-Cola European Partners has revealed the dates and locations for the Official Coca-Cola Premier League Trophy Tour, which will give fans the opportunity to have their photograph taken with the Premier League trophy and enjoy some unique football experiences. As well as having the chance to get up close with ...
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Lucozade Energy revamps packaging
Lucozade Energy is introducing a new pack refresh across its flavours range. The new look is intended to create more consistency across the Lucozade Energy flavours range, giving it a unified look that will drive further stand-out and appeal on shelf. The new packs will start to become available for ...
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New advertising for Capri-Sun celebrates free from credentials
Coca-Cola European Partners (CCEP) has unveiled a new advertising campaign for Capri-Sun original to highlight that the brand contains no preservatives, colours or artificial sweeteners. The campaign follows Capri-Sun original’s 50% reduction in sugar, which took place in 2018. The new advertising campaign runs from the 11 March until the ...
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Vim & vigour
The number of cans of Red Bull you sold in your forecourt store last year contributed to the brand selling 6.79 billion cans worldwide. It’s a staggering figure that’s 7.7% up on 2017 sales. In the UK, according to IRI data, Red Bull is growing 8.4% in value and 12% ...
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Britvic introduces Raspberry to Pepsi Max line-up
Britvic is introducing a new addition to its Pepsi Max range with a raspberry flavour joining the line-up in convenience from March. The no sugar raspberry flavour will be available alongside the cherry and ginger variants. Trystan Farnworth, commercial director, convenience and impulse at Britvic, commented: “The latest addition of ...
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Red Bull adds coconut and berry energy drink
Red Bull is bringing a new addition to the Editions range with the introduction of new Red Bull Coconut Berry Edition. Mark Bell, Red Bull strategy and planning manager, commented: “As the top performing energy drink brand, we understand the importance of bringing on-trend flavours to the category. “The launch ...
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Volvic launches rhubarb flavour special edition
Bottled water brand Volvic has launched Touch of Fruit Sugar Free Rhubarb flavour in a special edition. It is available exclusively in Sainsbury’s this month and nationwide from March in the UK and Ireland. Volvic brand manager Maria-Tzina Leria commented: “We’re excited to bring Volvic Touch of Fruit Sugar Free ...
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Barr launches Mango Zero Added Sugar sparkling Rubicon variant
Barr Soft Drinks is launching a Mango Zero Added Sugar sparkling version of Rubicon, the exotic juice drink brand, to add an exotic flavour choice within the low-calorie flavoured carbonates sector. “With more than 1 in 5 flavoured carbonates shoppers now opting for low calorie drinks, and almost three quarters ...
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New light cola additions head raft of NPD from CCEP
A multi-million pound programme of activity has been announced by Coca-Cola European Partners as it plans to reach “more consumers, on more occasions, every day in 2019”.Expansion of its light colas portfolio sees the launch of two new flavours - Coca-Cola zero sugar Raspberry and Diet Coke Twisted Strawberry. The ...
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Vimto adds new variant to the Vimto Remix range
Vimto is expanding the Vimto Remix range with a new Raspberry, Orange and Passionfruit carbonated variant which will be available from March. The product has been introduced following the success of Vimto Remix, which was launched in 2016. The sub-brand also consists of two other popular flavours: the original Mango, ...
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Cadbury launches first powdered milkshake
Cadbury is launching its first powdered milkshake. Cadbury Choc’Shake is available now in 280g jars, RRP £2.09. The launch will be supported by a £700,000 marketing campaign during June and July across digital and out-of-home advertising, reaching 80% of all adults including 90% of parents with children aged 10-15. Paul ...
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Apple blasts into Lucozade’s core range
Lucozade Energy has added a new flavour to its permanent range Apple Blast. The flavour first launched last August as part of the brand’s partnership with the Lara Croft franchise. It proved an instant hit and became Lucozade Energy’s third most popular flavour in the independent and symbols channel (IRI ...
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Boost offers a blind date with a big difference
Red Berries is the latest flavour to join the Boost energy drinks range. The launch is backed by a partnership with Tinder, where consumers have the chance to win ’a dream date like no other’. The prize includes a fancy meal where celebrity host, Vicky Pattinson, will act as the ...
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More than water
Lucozade Sport is running a new campaign for its functional water brand, Lucozade Sport Fitwater, built around ’More Than Water’ messaging.
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Boost offers consumers the chance of a dream date
Red Berries is the latest flavour to join the Boost energy drinks range. The launch is backed by a partnership with Tinder, where consumers have the chance to win ‘a dream date like no other’.The prize includes a fancy meal where celebrity host, Vicky Pattinson, will act as the ultimate ...
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Coca-Cola Great Britain kicks off Premier League partnership
Coca-Cola Great Britain (CCGB) has kicked-off its Premier League partnership with the launch of a new multi-million-pound campaign which gives supporters a starring role and celebrates the power of football to bring people together. The campaign, Where Everyone Plays, highlights that it’s not only the players who make the Premier ...
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Britvic rolls out Robinsons Fruit Creations to c-stores
This month Britvic is extending Robinsons Fruit Creations into the convenience and wholesale channels, following its launch in the grocery sector. To celebrate and support the rollout, price-marked packs (PMPs) will be exclusively available at £1.99 per 1-litre bottle, supported by special trade offers to support the launch. Trystan Farnworth, ...
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Lucozade Energy adds Apple Blast to permanent range
Lucozade Energy is adding a new flavour to its permanent range this year: Apple Blast. The Apple flavour was first launched in August last year as part of the brand’s partnership with the Lara Croft franchise, when Lucozade became Larazade to mark the game release of Shadow of the Tomb ...
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NewsZinger shots packaging given a New Year makeover
James White Drinks’ range of 100% natural Zinger shots is starting the new year with a new look.Aimed at drivers who need a natural boost and the on-the-go, Zingers provide a quick and easy wake-up shock and a natural healthy alternative to a coffee, tea or sugar and caffeine-loaded energy ...