Barr Soft Drinks is launching a Mango Zero Added Sugar sparkling version of Rubicon, the exotic juice drink brand, to add an exotic flavour choice within the low-calorie flavoured carbonates sector.

“With more than 1 in 5 flavoured carbonates shoppers now opting for low calorie drinks, and almost three quarters expecting to see a low calorie option within a brand, the launch of a great-tasting, authentic zero sugar mango variant will add an exciting choice to the chiller,” said Barr Soft Drinks marketing director, Adrian Troy.

“The really good news for retailers is that after sampling, 75% of consumers who don’t currently buy Rubicon said they would purchase the new mango zero added sugar variant, highlighting the opportunity to generate incremental sales.”

The new mango product will be available from February in 500ml 99p PMP and 2 litre plain pack PET formats and Barr recommends retailers should add the product to the ‘Everyday Refreshment’ section of the category to offer additional shopper choice in this part of their soft drinks category.