James White Drinks’ range of 100% natural Zinger shots is starting the new year with a new look.

Aimed at drivers who need a natural boost and the on-the-go, Zingers provide a quick and easy wake-up shock and a natural healthy alternative to a coffee, tea or sugar and caffeine-loaded energy drinks.

The rebrand depicts the pick-me-up message with a prominent exclamation mark. Strong colours differentiate the four varieties: Organic Ginger; Extra Hot Ginger, Turmeric and Lime & Chilli.

Originally launched three years ago, Zingers have grown rapidly in popularity with wide distribution already in BP Connect.

“The new design brilliantly captures James White’s motto ‘Bold by Nature’. We use only high quality natural ingredients but use them boldly,” said Lawrence Mallinson, James White’s founder.

“We wanted the labels to convey both a sense of boldness in flavours and naturalness and quality of ingredients. Zingers are little drinks with a purpose, natural healthy wake-up and shake-up shots and this new category has definitely caught the imagination of our on-the-go, fast-moving modern world.”

Lawrence added: “The strong new colours help the Zingers to stand out and explain to new customers quickly what they are all about. Ginger always grabs the attention, the Extra Strong Ginger throwing down a challenge that certain customers cannot resist. The Turmeric has been our surprise success – its traditional medicinal benefits becoming increasingly well known. The Lime and Chilli will wake you with a start from however dozy you are feeling.”

Zingers are made with 100% natural ingredients and no preservatives, concentrates or artificial colours, with an RRP of £1.49 for a 7cl shot.

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