Coca-Cola Great Britain (CCGB) has kicked-off its Premier League partnership with the launch of a new multi-million-pound campaign which gives supporters a starring role and celebrates the power of football to bring people together.
The campaign, Where Everyone Plays, highlights that it’s not only the players who make the Premier League the most diverse and exciting league in the world, but also everyday people – from the groundskeepers to the fans.
The campaign includes a 90-second TV advert, which brings together more than 250 real supporters from all 20 Premier League clubs, alongside Manchester United and England star Jesse Lingard, and former Premier League star and broadcast pundit Jermaine Jenas.
The partnership between Coca-Cola and the Premier League will give football fans across the country the chance to get up close and personal with the Premier League Trophy as it tours cities in the UK this March and April with the first Official Coca-Cola GB Trophy Tour.
Coca-Cola is also launching an on-pack promotion, which will give one supporter the chance to be their club’s ‘12th player’.
The ‘Be the 12th’ campaign will run across Coca-Cola original taste and zero sugar and Diet Coke. Running in-store from February, the promotion will give one lucky fan the chance of winning the ultimate fan experience – including a hospitality package. Throughout the campaign there will also be thousands of Premier League prizes to win such as matchday tickets and club shirts.
The new campaign also includes media partnerships with Talksport and Joe.co.uk which will run throughout the year.
Paul Grace, marketing director at Coca-Cola Great Britain and Ireland, said: “Coca-Cola has always been a passionate supporter of football and sport and we’re excited to be able to bring fans closer to the action through our partnership with the Premier League. We want to use this opportunity to celebrate the people who make the Premier League the best in the world, as well as raising awareness of our wide range of drinks.”