Cadbury is launching its first powdered milkshake. Cadbury Choc’Shake is available now in 280g jars, RRP £2.09.

The launch will be supported by a £700,000 marketing campaign during June and July across digital and out-of-home advertising, reaching 80% of all adults including 90% of parents with children aged 10-15.

Paul Smith, senior brand manager for hot chocolate and refreshing beverages at Cadbury, said: “Seventy five per cent of the population either currently uses, or is keen to use, chocolate powder with cold milk.

“Cadbury, as the number one chocolate brand in the UK, has a role to play in delighting consumers all-year round and driving category value. Cadbury Choc’Shake will provide shoppers with a refreshing new way to enjoy their favourite chocolate brand.”