Lucozade Sport is running a new campaign for its functional water brand, Lucozade Sport Fitwater, built around ’More Than Water’ messaging.
Molson Coors Beverage Company has launched its Beverage Hub, a dedicated team to support its growing portfolio of brands in emerging, fast-growth categories. It has also announced three new distribution partnerships as it continues to expand its footprint beyond the beer aisle.
Vimto is re-launching its core squash range this spring, and will be fortifying the full squash portfolio with Vitamin D.
Coca-Cola European Partners (CCEP) has unveiled a new on-pack promotion for Diet Coke, offering consumers a free trial to the digital subscription service, Readly.
Mint brand Trebor is marking 100 years on sale this year with a new promotion called the Big 100.
The Coca-Cola Company has announced a new design for the Coca-Cola trademark that brings Coca-Cola, Coca-Cola Zero Sugar and Diet Coke together in an evolution of the ‘One Brand’ Strategy that launched worldwide in 2016.
JTI has announced that it will be repositioning its Kensitas Club Rolling Tobacco in Scotland with RRPs of £11.95 for 30g 3-in-1, giving the range the lowest RRP for a 3-in-1 rolling tobacco product in the UK, as well as £19.60 for 50g pouch formats.
Site powered by Webvision Cloud