All Soft drinks articles – Page 7
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News
Cleaner energy
There’s no doubting the success of the £461m energy drink sector (IRI Britvic data) but it is changing. For example, there’s been a big move to lower-sugar products to give consumers more choice, but now we are seeing the emergence of a new ’natural energy’ category. Britvic’s recent Soft Drinks ...
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Ka brings taste of Caribbean to energy category
Caribbean soft drink Ka is bringing the taste of the Caribbean to the energy category with the launch of KA Reload, a glucose-based energy drink. Available in two flavours – Black Cherry and Mango – KA’s move into the energy market fits well for the brand, with 90% of current ...
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Coca-Cola gives fans chance to win Premier League tickets
As part of Coca-Cola GB’s partnership with the Premier League, and under the ‘Where Everyone Plays’ campaign banner, football fans will be given the chance to win tickets to see their favourite team play with a new on-pack promotion this summer ahead of the 2019/20 season.Kicking off on the 8 ...
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Barr Soft Drinks unveils a new range for adult consumers
Barr Soft Drinks is launching an exciting new range of adult soft drinks, St Clement’s, made using a blend of bittersweet British apples, fruit juices and sparkling water. Packaged in premium 500ml glass bottles, St Clement’s is available in two flavours, Apple & Pear and Raspberry & Blackberry. “Shopper attitudes ...
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Diet Coke highlights expansion of range of flavours
Diet Coke and Coca-Cola European Partners (CCEP) are celebrating the expansion of Diet Coke’s flavour range, which includes Twisted Strawberry and Exotic Mango variants, with a new multi-million-pound integrated campaign fronted by actress Tanya Reynolds. A host of clips show Tanya, who is famed for her quirkiness, taking leads from ...
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Lucozade Zero becomes Love Island’s soft drinks partner
Lucozade Zero has partnered with ITV2’s Love Island as the official soft drinks partner. To promote the partnership, Lucozade Zero is launching a £4m multimedia campaign, going live on the 1 July. The cross-channel activity is intended to put Lucozade Zero at the front of consumers’ minds during the series ...
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Barr Drinks unveils a new look for Snapple
Barr Soft Drinks is unveiling a new look for Snapple, the premium US juice drinks brand, to highlight the brand’s New York City roots. The new label designs feature skyscraper-style lettering and new names for each of the seven variants which will complement the iconic glass bottles and facts under ...
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S.Pellegrino expands range with Mediterranean flavours
Sparkling water brand S.Pellegrino is expanding its range with the launch of S.Pellegrino Essenza. The new product is a blend of Mediterranean flavours in S.Pellegrino bubbles, available in a 33cl can format. The new range includes three Mediterranean fruit flavours; Lemon & Lemon Zest, Tangerine & Strawberry, and Dark Morello ...
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NewsCoca-Cola and Costa produce canned RTD coffee
The Coca-Cola Company and Costa Coffee have unveiled Costa Coffee Ready-to-Drink (RTD), a chilled, canned coffee brewed with Costa Coffee beans, designed for consumers looking for a genuine coffee hit. Costa Coffee RTD will launch with three of Costa Coffee’s most popular variants – Classic Latte, Caramel Latte and Black ...
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Barr Soft Drinks launches Irn-Bru on-pack promotion
Barr Soft Drinks is aiming to drive retailer sales this summer with what it describes as its biggest ever on-pack promotion for Irn-Bru, giving consumers the opportunity to win thousands of summer prizes. Bru-Nanza will run during July and August, offering consumers the chance to win Irn-Bru branded items, including ...
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Red Bull signs up sports stars to provide advice
Energy drink brand Red Bull, is encouraging consumers to unleash their inner athlete with its latest campaign, Red Bull Project Pro. As part of the campaign, six of the UK’s top athletes will offer a never-before-seen view of how they train and live their day-to-day lives. The campaign aims to ...
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Coca-Cola celebrates launch of energy drink
To celebrate the arrival of Coca-Cola Energy, a new multi-million-pound fully integrated campaign has been launched. The campaign includes a partnership with Spotify that will allow listeners to enjoy a sponsored ‘energy boosted’ playlist and more than 300,000 samples will be given out at festivals across the country to keep ...
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Britvic offers parents chance to shoot for the moon
Britvic’s latest on-pack promotion across its Fruit Shoot brand this summer will give parents the chance to win their kids dream ‘thing’. Available to convenience stores from early July, the ‘Fruit Shoot for the Moon’ on-pack promotion gives parents 12 opportunities to win their kids ultimate dream experience of their ...
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Boost Drinks launches chance to win trip to New York
This summer, Boost Drinks is launching a new on-pack promotion across its 250ml Original Energy and Original Sugar-Free PMP variants. Running from 10 June to 20 October, the promotion offers consumers the chance to win a trip for two to New York, along with daily and weekly giveaways including BOSE ...
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Highland Spring reveals new look for sparkling range
Highland Spring has unveiled a new look for its Sparkling range to better showcase its provenance and everyday hydration credentials. Carol Saunders, head of marketing at Highland Spring Group, said: “We saw huge success with the launch of our new look Still range in 2017 and now is the time ...
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Lucozade Sport unveils bottles featuring England Lionesses
Lucozade Sport is unveiling special-edition bottles as part of its partnership with the England Lionesses ahead of the FIFA Women’s World Cup 2019. The new designs are part of Lucozade Sport’s campaign which includes TV, digital, social, outdoor and in-store activity to help retailers make the most of this significant ...
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Britvic supports sugar-free Tango with £1.2m campaign
Britvic is rolling out a new £1.2m marketing campaign to support its sugar-free Tango range. Two creatives, one for TV and the other for cinema, will see the first introduction of the Tanguru, played by Funny Women Champion, Thanyia Moore. Rachel Astbury-Phillips, OOH commercial director at Britvic, commented: “While the ...
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Volvic launches British-made fruit and spring water drink
Volvic has unveiled L’mon, a new range of zesty, sparkling drinks produced in the UK, combining at least 25% real fruit juice and British spring water. Jacqueline Lane, senior brand manager for Volvic UK & Ireland, commented: “Now, more than ever, consumers are on the lookout for healthier products, which ...
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Lucozade launches £10m Spark Something campaign
Lucozade Energy is launching a £10m marketing campaign called Spark Something. The campaign will involve TV, outdoor, social and digital advertising, as well as in-store activation through POS materials including FSDUs, barkers and shelf wobblers. “The campaign will position the market-leading energy brand as one that sparks positive energy, broadening ...
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Sales pour in
What a year of ups and downs 2018 was for the soft drinks category. On the downside we had the introduction of the soft drinks tax as well as the shortage of carbon dioxide, but on the upside there was the England team’s bettter-than-expected performance in the World Cup and ...