All Soft drinks articles – Page 7

  • News

    product news: Nestlé Waters updates emoji bottles

    2018-09-07T00:00:00Z

    Nestlé Waters UK is updating its range of emoji bottles from its Nestlé Pure Life portfolio, which is designed to inspire children to drink more water. The four new designs – the sunglasses emoji, a space monkey, a unicorn and Dalmatian – have been introduced and will replace the existing ...

  • News

    product news: Boost Drinks unveils limited edition variant

    2018-09-07T00:00:00Z

    Boost Drinks is introducing a new limited-edition sugar-free variant, Cosmic Glow. Cosmic Glow is a mix of Grape and Cherry and will join the eight existing flavours in the Boost energy drinks range, and like them will be available as a 49p PMP. Simon Gray, founder and managing director of ...

  • News

    Product news: Distinguishing features for new Coca-Cola packaging

    2018-08-28T00:00:00Z

    Coca-Cola Great Britain has revealed a new design for the Coca-Cola range featuring new look packaging for Coca-Cola original taste and Coca-Cola zero sugar. The changes unify both variants with the iconic Coca-Cola red and form part of the company’s commercial strategy to encourage more people to try Coca-Cola zero ...

  • News

    product news: Volvic introduces iced tea range

    2018-08-17T00:00:00Z

    Volvic is launching a new organic iced tea range, Volvic Infusions. Volvic Infusions pays tribute to Volvic’s volcanic heritage, with organic ingredients that are inspired by volcanoes around the world. The recipes use Volvic mineral water, organic tea infusions and natural fruit flavours. The range is also low in sugar, ...

  • News

    product news: Volvic re-launches Juiced range

    2018-08-03T00:00:00Z

    This summer, Volvic will re-launch its entire Juiced range, re-naming it Volvic Juicy. The new name comes with a new look – including redesigned packaging which dials up the product cues such as being refreshing and tasty. The new range includes Volvic Juicy, Orange, with a reformulated recipe reducing the ...

  • News

    product news: Pepsi Max revives taste challenge

    2018-08-03T00:00:00Z

    Pepsi Max is calling on consumers to experience its taste in the Pepsi Max Taste Challenge. Originally launched in the 1970s, the Pepsi Taste Challenge is back for 2018 in a refreshed way. Pepsi Max encourages people to take part in a blind taste test of two sips ...

  • News

    product news: Lucozade Energy becomes Larazade temporarily

    2018-08-03T00:00:00Z

    Lucozade Energy has announced its transformation into Larazade to mark a new partnership with the upcoming game release of Shadow of the Tomb Raider, starring Lara Croft. The Lucozade Energy Orange and Original flavours will be transformed into Larazade for a limited time, with more than 80 million promotional bottles ...

  • News

    product news: Tropicana revamps on-the-go range

    2018-07-27T00:00:00Z

    Tropicana, the not from concentrate juice brand, is celebrating the good stuff in its 100% pure pressed fruit with a new look for its on-the-go range, plus a marketing campaign. The brand is also introducing two new flavours: Watermelon, Apple Raspberry juice and new Mixed Berries. Both are ...

  • News

    product news: Purdey’s highlights energy proposition

    2018-07-13T00:00:00Z

    Britvic has announced a positioning revamp for Purdey’s, supported by a seasonal campaign that aims to grow demand for healthier energy drinks and drive sales for stockists this summer. The new brand descriptor, rolling out on packs now, will see the brand repositioned from ‘multivitamin fruit drink’ to ‘multivitamin ...

  • News

    product news: PepsiCo refreshes Copella positioning

    2018-07-13T00:00:00Z

    The apple juice brand Copella is refreshing its positioning with the aim of attracting new consumers and generating growth. The re-positioning from the PepsiCo-owned brand will arrive in stores this month, with new packaging, and will be supported by a campaign to celebrate the “true taste of nature”. The redesign ...

  • News

    product news: Yazoo launches tasty campaign

    2018-07-13T00:00:00Z

    Yazoo is launching its new SoooOO Tasty campaign across outdoor and digital to target 16 – 24 year olds on-the-go. From later this month through to September, Yazoo will be publicising its taste with its advertising campaign across six sheets, YouTube, Facebook and Instagram, supported by shopper and sampling activity. ...

  • News

    Stimulate your sales

    2018-07-06T00:00:00Z

    The functional food and drink sector has become a massive market, yet it’s still relatively new compared to more established FMCG categories. And as the market has grown, it’s started to fragment into different types of products bars, gums and bagged snacks with an array of benefits which can sometimes ...

  • News

    New look for Naked as well as a new variety

    2018-07-06T00:00:00Z

    Smoothie brand Naked is getting a makeover which includes a new pack design alongside the launch of a new and improved Tropical Punch variant, and a new Protein Pomegranate flavour. Naked is also getting a new ambassador tennis player, Johanna Konta. 0118 930 6666 www.pepsico.co.uk

  • News

    New indie exclusive squash from Robinsons

    2018-07-06T00:00:00Z

    To celebrate Robinson’s position as the number one squash in symbols and independents (IRI data), Britvic has launched Robinsons Tropical, an exclusive flavour to the wholesale channel. It is price-marked at £1.49. Britvic’s sales reps are currently offering retailers a ’Win Tickets’ Wimbledon promotional kit including free pos material ...

  • News

    Consumers get to pick their own gig with Ribena

    2018-07-06T00:00:00Z

    Ribena is running a Pick Your Own Gig on-pack competition. It gives consumers the chance to win up to £200-worth of Ticketmaster vouchers as well as other prizes. It is supported by advertising and a heavyweight sampling campaign. 020 3727 2420www.lrsuntory.com

  • News

    Retailers can win cash in Lucozade competition

    2018-07-06T00:00:00Z

    Lucozade Ribena Suntory is giving away £5,000 in cash from now until the end of September to 12 lucky retailers as part of a new competition rewarding the independent channel. Retailers simply visit www.lrsuntory.com/win and enter the details printed on the promotional shrink-wrap of participating SKUs for a chance to ...

  • News

    Red Bull goes organic with four new soft drinks

    2018-07-06T00:00:00Z

    Red Bull is tapping into consumer demand for organically certified food and drink products with the launch of Organics by Red Bull, a collection of four flavoured soft beverages that are free from artificial flavours, colours, preservatives and additives. The company says the new range offers consumers more choice ...

  • News

    capri-sun ad

    2018-07-06T00:00:00Z

    A new Capri-Sun ad campaign has been created to raise awareness that the original version contains 50% less sugar but maintains its taste.

  • News

    product news: Robinsons celebrates Wimbledon link

    2018-07-04T00:00:00Z

    To celebrate Robinson’s position as the number one squash in symbols and independents (IRI data), Britvic has launched Robinsons Tropical, an exclusive flavour to the wholesale channel. It is price-marked at £1.49. Britvic’s sales reps are currently offering retailers a ‘Win Tickets’ Wimbledon promotional kit including free pos material to ...

  • News

    Product news: ’Pick your own gig’ promotion on Ribena

    2018-06-21T00:00:00Z

    Ribena is unveiling a new on-pack competition to drive sales this summer. The ‘Pick Your Own Gig’ activation, gives consumers the chance to win up to £200 of Ticketmaster vouchers and can enable up to 10,001 people to win a prize every day. It is supported by outdoor, in-store and ...