All Soft drinks articles – Page 5
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Product NewsLucozade Zero launches competition where every entry wins a prize
Lucozade Energy has launched Zero Losers, its first on-pack promotion across the Lucozade Zero range, where a prize is guaranteed with every entry.
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Product NewsRelentless links with rapper Aitch
Running until December, promotional codes will be available across the Relentless range of 500ml cans and four can multi-packs, including the newly launched Relentless Zero Sugar variants.
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Product NewsTropicana offers retailers cash prizes in juice activation campaign
Tropicana is building on last year’s trade-exclusive juice activation by offering retailers the chance to win even bigger cash prizes, with a £10,000 cash prize for the winning retailer and ten £500 runner-up prizes on offer.
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Product NewsDistribution boost for Weetabix On the Go
Breakfast drink, Weetabix On The Go, has reported “brilliant” results from its recent field sales activity, helping retailers offer the right options to its customers.
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Product NewsPepsiCo partners Women in Football
PepsiCo has announced a new partnership with Women in Football, a network of professionals supporting women in the game, which aims to attract, inspire, and improve the representation of female football coaches across the UK.
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Product NewsDiet Coke appoints Kate Moss as creative director as it celebrates 40th birthday
Diet Coke has announced that model Kate Moss will be creative director of the brand as it celebrates its 40th anniversary this year.
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Product NewsActiph Releases limited-edition water bottles for latest Thor blockbuster
The UK’s first alkaline ionised water brand, Actiph Water has teamed up with Marvel Studios to celebrate the release of the upcoming ’Thor: Love and Thunder’ film, released in cinemas in the UK on July 7, 2022.
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Product News Lucozade Sport becomes the Official Sports Drink of the Birmingham 2022 Commonwealth Games
Lucozade Sport has become the Official Sports Drink of the Birmingham 2022 Commonwealth Games, in a deal that will provide thousands of athletes with isotonic drinks throughout the multi-sport tournament.
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Product NewsAlpro invests in multi-million-pound campaign as it launches oat-based drink
Alpro is kicking off a multi-million-pound cross-channel campaign to mark the launch of a new oat-based drink, This Is Not M*lk.
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Product NewsCoca-Cola rewards music fans
Coca-Cola Europacific Partners (CCEP) has announced a new on-pack promotion for Coca-Cola Zero Sugar and Coca-Cola Original Taste where music lovers can scan QR codes on promotional packs for a chance to access instant wins and enter weekly prize draws – with a host of prizes up for grabs, including tickets to top festivals, Ticketmaster gift cards, music subscriptions and other music merchandise.
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Product NewsPRODUCT NEWS: Boost Drinks adds new Mocha flavour to RTD coffee range
Ready-to-drink coffee brand Boost Drinks has expanded its range with a new Mocha flavour.
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Focus On FeatureFOCUS ON SOFT DRINKS: Thirst class sales
We’re fast approaching peak soft drinks season when the warmer weather encourages more consumers to swap their hot drinks for cold ones.
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Product NewsPRODUCT NEWS: Weetabix On The Go back in price-marked packs
Breakfast drink, Weetabix On The Go, is bringing back its £1 price-marked packs (PMPs) across its 250ml core range. The Weetabix On The Go brand is now worth £2.1m within the impulse channel, accounting for 86% of breakfast drink sales (Nielsen).
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Promotional FeatureHow to supercharge your energy drinks sales
To help convenience and forecourt stores capitalise on the rapidly growing energy drinks category, CCEP and Monster’s Sales Supercharged retailer support initiative is back, with top tips to give your energy drinks fixture maximum pulling power.
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Product NewsPRODUCT NEWS: Barr Soft Drinks launches new Rubicon can and an IRN BRU campaign
Barr Soft Drinks is introducing two slim can variants of Rubicon Spring in single can and four-pack multipack formats, at rrps of £1.29 and £3.49 respectively.
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Product NewsPRODUCT NEWS: #WhatTheFanta is back with mystery pink flavours
Coca-Cola Europacific Partners (CCEP) has announced the return of #WhatTheFanta with a new bright pink Fanta variant rolling out in 500ml and 2ltr packs.
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NewsScottish minister avoids setting date for introduction of deposit return scheme
The Federation of Independent Retailers (NFRN) has accused the Scottish government of “bottling” a decision on the roll out of the country’s deposit return scheme.
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Product NewsRockstar relaunched with new pack design and reformulation of original flavour
The energy drink brand Rockstar is undergoing a relaunch this May, with a new pack design and reformulation.
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Product NewsCoca-Cola kicks off new campaign ahead of Euros
Coca-Cola is helping retailers to tap into the excitement surrounding this summer’s UEFA EURO 2020, by giving shoppers the chance to win a host of football-themed prizes in the run-up to the tournament.
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Product NewsMonster boost with blended gas technology variant ‘Nitro’
Coca-Cola European Partners (CCEP) is targeting seasoned energy drink fans with its latest Monster variant - Monster Nitro - which uses blended gas technology to give consumers an uplift, in a first for the category.