Coca-Cola Europacific Partners (CCEP) has announced a new on-pack promotion for Coca-Cola Zero Sugar and Coca-Cola Original Taste where music lovers can scan QR codes on promotional packs for a chance to access instant wins and enter weekly prize draws – with a host of prizes up for grabs, including tickets to top festivals, Ticketmaster gift cards, music subscriptions and other music merchandise.
The promotion is running across Coca-Cola Zero Sugar and Coca-Cola Original Taste 250ml and 330ml cans and 500ml PET bottles until August 31.
The on-pack promotion will run alongside a multi-million-pound music-led marketing campaign, which aligns to Coca-Cola’s ‘Real Magic’ global brand platform unveiled last autumn. The campaign includes the launch of the Coke Studio music platform featuring emerging artists and a new TV ad entitled ‘The Conductor’ which sees seven Coke Studio artists collaborate to record their own rendition of Queen’s ‘It’s a Kind of Magic’ to pay homage to the legendary rock band. The campaign includes TV advertising, paid social media and digital advertising, in-store activation and out-of-home advertising.
Forecourt retailers can request pos material via My.CCEP.com, to create in-store theatre.