Vimto range shot

Vimto is launching a new visual identity across its entire portfolio, rolling out from this month.

Becky Unwin, senior brand manager, Vimto, said: “We have worked hard to create a new visual identity for such an iconic and well-loved brand. We are confident that we’ve created something that no only speaks to our target market but also celebrates and communicates Vimto’s personality.

“As one of the leaders in healthy hydration, the new modern design stands out on shelf and enables us to highlight more of our product benefits, such as real fruit ingredients and added vitamins – all helping consumers to navigate the options available and make Vimto the obvious choice. The redesign for Vimto marks the start of what will be an exciting year and we can’t wait to reveal what we have in store.”