All Soft drinks articles – Page 3

  • News

    Diet Coke introduces limited-edition can designs

    2019-09-04T00:00:00Z

    Coca-Cola European Partners has launched eight new limited-edition can designs for Diet Coke. The 330ml cans featuring phrases such as “I’m in”, “Yaasss”, “ Okay, but no” and “Get it” will hit shelves this month. Simon Harrison, vice president of commercial development at Coca-Cola European Partners GB, said: ...

  • News

    Savsé updates its HPP Protein Smoothie range

    2019-08-30T00:00:00Z

    Cold pressed juices and smoothie brand Savsé , is updating its HPP protein smoothie range with the launch of a new product, Protein Passion. Offering 12.5g of protein per bottle and one of your 5-a-day, the new cold pressed protein smoothie combines whey, turmeric juice and coconut milk with a ...

  • News

    Highland Spring backs sparkling water with remarkabubble campaign

    2019-08-14T00:00:00Z

    Highland Spring has unveiled its biggest ever investment in its sparkling water. The £1m investment includes a new ‘Remarkabubble’ campaign to address the changing consumption habits of sparkling water by championing its role as a refreshing treat at any time of day. The four-week, multi-channel campaign is set ...

  • News

    Actimel launches range of Fruit & Veg Cultured Shots

    2019-08-14T00:00:00Z

    Actimel has launched a new product range of Fruit Veg Cultured Shots. Having landed on juice and smoothie aisles across the UK and Ireland in late July, the shots aim to give those on-the-go a quick and convenient drink, which is tasty and can help to support the ...

  • News

    Jimmy’s Iced Coffee enhances green credentials

    2019-08-09T00:00:00Z

    Jimmy’s Iced Coffee has launched a Flat White, Extra Shot in a 100% recyclable can. The Iced Flat White, new to shelves this month, is the brand’s first beverage to come in an aluminium can. The aluminium can was chosen for its eco credentials as it will not degrade irrespective ...

  • News

    Coca-Cola celebrates newly promoted Premier League teams

    2019-08-09T00:00:00Z

    Coca-Cola, the official soft drink partner of the Premier League, has unveiled a new version of its ‘Where Everyone Plays’ TV advert to welcome the three promoted clubs – Aston Villa, Norwich City and Sheffield United – to the Premier League. The advert features fans of each of the newly ...

  • News

    Yazoo Kids supports Change4Life sugar reduction campaign

    2019-08-09T00:00:00Z

    Yazoo Kids is supporting Change4Life this year, a move that will see the Good Choice badge alongside bottles of Strawberry and Banana packs in store and within its marketing mix across the country. The Change4Life campaign encourages families to cut back on sugar by making a few simple swaps ...

  • News

    New Coca-Cola campaign aims to spark memories of magic

    2019-08-02T00:00:00Z

    Coca-Cola is backed by a new campaign, that has been created to spark memories of the ‘magic’ associated with enjoying the drink. The new ad follows a woman who is enjoying a Coca-Cola and as she feels the distinctive bubbles of her first sip, she is transported back to ...

  • News

    Fentimans introduces light soft drink range

    2019-07-26T00:00:00Z

    Fentimans, the botanical drinks maker, is launching a new light soft drinks range, to better meet the needs of a growing audience seeking reduced calories in premium soft drinks. The ‘light’ range includes a lower calorie version of its Rose Lemonade, plus Gently Sparkling Elderflower and Sparkling Raspberry. The drinks ...

  • News

    Red Bull celebrates Ben Stokes’ World Cup cricket triumph

    2019-07-19T00:00:00Z

    Red Bull is celebrating the success of one of its professional athletes, Ben Stokes, after England’s win at the Cricket World Cup Final. Currently one of the faces of the Project Pro campaign, cans featuring Ben Stokes sold at a rate of over half a million a week during ...

  • News

    Coca-Cola GB steps up its plastic recycling programme

    2019-07-12T00:00:00Z

    Coca-Cola GB has announced that its recycling partnership with Merlin Entertainment will be continuing over the summer – following its initial launch in 2018. The programme will see visitors rewarded for using specifically designed Coca-Cola reverse vending machines, offering 50% off entry at Merlin Entertainments in exchange for recycling ...

  • News

    Britvic emphasises sunshine effect on Lipton sales

    2019-07-12T00:00:00Z

    Britvic is launching a £3m summer campaign, ‘Sunshine Makes It Taste Better’ for Ice Tea brand Lipton, to help retailers capitalise on summer soft drink sales. The multi-platform campaign includes a new TV creative to drive brand awareness and help keep the product front-of-mind for customers. Rachel Phillips, OOH commercial ...

  • News

    FrieslandCampina brings Chocomel to UK market

    2019-07-12T00:00:00Z

    Dairy giant FrieslandCampina has introduced a creamy chocolate drink, Chocomel, from the Netherlands. It is now available to wholesale and convenience channels in single-serving ‘to-go’ 250ml cans (RRP: £1.65) targeting on-the-go snacking. Kate Allison, marketing manager for FrieslandCampina, said: “For more than 80 years, Chocomel has been a ...

  • News

    Cleaner energy

    2019-07-09T00:00:00Z

    There’s no doubting the success of the £461m energy drink sector (IRI Britvic data) but it is changing. For example, there’s been a big move to lower-sugar products to give consumers more choice, but now we are seeing the emergence of a new ’natural energy’ category. Britvic’s recent Soft ...

  • News

    Ka brings taste of Caribbean to energy category

    2019-07-05T00:00:00Z

    Caribbean soft drink Ka is bringing the taste of the Caribbean to the energy category with the launch of KA Reload, a glucose-based energy drink. Available in two flavours – Black Cherry and Mango – KA’s move into the energy market fits well for the brand, with 90% of current ...

  • News

    Coca-Cola gives fans chance to win Premier League tickets

    2019-06-26T00:00:00Z

    As part of Coca-Cola GB’s partnership with the Premier League, and under the ‘Where Everyone Plays’ campaign banner, football fans will be given the chance to win tickets to see their favourite team play with a new on-pack promotion this summer ahead of the 2019/20 season. Kicking off on the ...

  • News

    Barr Soft Drinks unveils a new range for adult consumers

    2019-06-26T00:00:00Z

    Barr Soft Drinks is launching an exciting new range of adult soft drinks, St Clement’s, made using a blend of bittersweet British apples, fruit juices and sparkling water. Packaged in premium 500ml glass bottles, St Clement’s is available in two flavours, Apple Pear and Raspberry ...

  • News

    Diet Coke highlights expansion of range of flavours

    2019-06-21T00:00:00Z

    Diet Coke and Coca-Cola European Partners (CCEP) are celebrating the expansion of Diet Coke’s flavour range, which includes Twisted Strawberry and Exotic Mango variants, with a new multi-million-pound integrated campaign fronted by actress Tanya Reynolds. A host of clips show Tanya, who is famed for her quirkiness, taking leads from ...

  • News

    Lucozade Zero becomes Love Island’s soft drinks partner

    2019-06-21T00:00:00Z

    Lucozade Zero has partnered with ITV2’s Love Island as the official soft drinks partner. To promote the partnership, Lucozade Zero is launching a £4m multimedia campaign, going live on the 1 July. The cross-channel activity is intended to put Lucozade Zero at the front of consumers’ minds during the series ...

  • News

    Barr Drinks unveils a new look for Snapple

    2019-06-21T00:00:00Z

    Barr Soft Drinks is unveiling a new look for Snapple, the premium US juice drinks brand, to highlight the brand’s New York City roots. The new label designs feature skyscraper-style lettering and new names for each of the seven variants which will complement the iconic glass bottles and facts under ...