Sneak energy

Sneak Energy, distributed exclusively by World of Sweets, has launched a huge out-of-home (OOH) campaign.

It kicked off with the brand attending Comic Con in London last month but also includes OOH advertising across the North West, East Midlands and Scotland, while Sky TV will be running Sneak’s first ad.

The brand will also appear at music, gaming and pop culture events through the summer, finishing with sampling to students in the North West during Freshers Weeks in September.

With an investment of over £500,000, Sneak expects to reach more than six million consumers across the campaign, sampling its full range to over 100,000 energy drinkers and introducing many more to the brand.

Sneak prides itself on its natural clean energy with the drinks containing natural caffeine, zero sugar, taurine, ginseng, choline and carnitine plus added B vitamins. All combine to help deliver a boost that enhances mental focus and sharpness.

The drink comes in 500ml cans, in four flavours: Tropikilla which is a combination of pineapple and mango; Raspberry Lemonade; Purple Storm which is a mix of berries; and Energy Blizzard, which is a lemonade flavour.

Chris Smith, partner brand manager at World of Sweets said: “Sneak Energy is investing heavily in its OOH campaign this summer which is great news for retailers already stocking the brand or planning to soon. It’s a positive way to communicate with existing customers and reach those potential shoppers who enjoy energy drinks and are looking to try something new.

“It adds to the level of engagement and will help drive customers into convenience and independent retailers to purchase the product.”