Britvic is an international soft drinks business rich in history and heritage. Founded in England in the 1930s, it has grown into a global organisation with 39 much-loved brands sold in over 100 countries.

The company combines its own leading brand portfolio including Fruit Shoot, Robinsons, Tango, J2O, London Essence, Teisseire, Plenish, Jimmy’s Iced Coffee and MiWadi with PepsiCo brands such as Pepsi, 7UP and Lipton Ice Tea, which Britvic produces and sells in Great Britain and Ireland under exclusive PepsiCo agreements. Find out more at


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    Soft drinks: the power of stocking the right range

    2024-05-20T06:00:00This content is provided by

    As forecourts develop their food and drink offer, there is a huge opportunity to maximise soft drinks sales. Discover Britvic’s top tips to optimising your soft drinks selection and how to present it on shelf.

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    Understanding forecourt shopper missions

    2023-06-05T06:00:00This content is provided by

    Whether operating a transient or a neighbourhood site, soft drinks are big sellers for forecourt stores. But whatever the location, in a competitive market it’s vital to understand the most relevant shopper missions that drive consumers to the store, helping owners to tailor their offerings to better meet consumer needs, improve the shopping experience and ultimately increase sales.