All Soft drinks articles
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Product NewsSanpellegrino Zero Added Sugar launching in the UK
Nestlé Waters has announced the launch of Sanpellegrino Zero Added Sugar in the UK.
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Product NewsRed Bull launches Zero version
Red Bull has broadened its no sugar offer with the global launch of Red Bull Zero. Delivering zero sugar and zero calories, it has the popular flavour of Red Bull original energy drink, the number one single serve soft drink in the market (Nielsen).
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Focus On FeatureFOCUS ON CHRISTMAS SOFT DRINKS: Festive fizz
While the warmer weather during the summer is a key sales time for soft drinks, so too is the cooler weather in December when friends and family gather to celebrate Christmas.
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Focus On FeatureFOCUS ON ENERGY: Fuelled by flavour
Blueberry, vanilla, candyfloss and eucalyptus are not flavours typically associated with energy drinks – until now.
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Focus On FeatureFOCUS ON HALLOWEEN: Fright night
With Beetlejuice, Beetlejuice aka Beetlejuice 2 riding high at the cinema, the marketing teams at both Coca-Cola and Mondelez must be delighted that they backed the film franchise for their 2024 Halloween promotions.
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Focus On FeatureFOCUS ON BIG NIGHT IN: Munch time
What makes a great Big Night In? Answers will vary depending on who you ask. It could be the movie or boxset you’re watching, the game you’re playing or the people who’ve been invited. Then again it could be the snacks and drinks that are provided.
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AnalysisSHOP TALK: They score, you score
If you don’t like football or politics, now really isn’t your time.
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Focus On FeatureFOCUS ON RTD AND ICED COFFEE: Frappé fraternity
As I write this, it’s hot – nudging 25°C – which means consumers will be reaching for iced drinks, including coffee.
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Focus On FeatureFOCUS ON SOFT DRINKS: Finding flavour
When Lilt transitioned into Fanta Pineapple & Grapefruit last year, taking its famous ‘totally tropical taste’ with it, who knew it would be such a hit.
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Product NewsRed Bull in variety multipack for first time
This summer, Red Bull aims to tap into the take-home occasion and drive trial with a new mixed multipack offered in four x 250ml (rrp £5.25) and four x 250ml price-marked pack (£5.35) exclusive to the impulse channel.
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Product NewsSneak Energy delivers summer campaign
Sneak Energy, distributed exclusively by World of Sweets, has launched a huge out-of-home (OOH) campaign.
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NewsBritvic reveals five-point plan to fuel forecourts’ soft drink sales by almost £5,000 per outlet
Britvic is suggesting five ways that will help forecourt operators boost annual soft drink sales by more than £4,900 per outlet.
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Promotional FeatureSoft drinks: the power of stocking the right range
As forecourts develop their food and drink offer, there is a huge opportunity to maximise soft drinks sales. Discover Britvic’s top tips to optimising your soft drinks selection and how to present it on shelf.
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Focus On FeatureFOCUS ON SUMMER SPORT & BARBECUE: It’s all kicking off
With UEFA’s Euros ’24 in Germany followed by the Olympic Games in Paris, we can expect some serious sales uplifts as armchair fans cheer their nations on this summer.
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NewsDeath at factory leads to Lucozade supply problems
A death at Suntory Beverage & Food GB&I’s Coleford manufacturing site could result in a shortage of supplies of the company’s drinks, which include Lucozade and Ribena.
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Product NewsFruit Punch joins Relentless range
Coca-Cola Europacific Partners Great Britain (CCEP) is launching Relentless Fruit Punch.
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Product NewsTango Blasts into RTD format
The two Tango Ice Blast flavours – Tango Raspberry Blast and Tango Cherry Blast – are now available in a limited-edition, ready-to-drink format.
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Product NewsRed Bull unveils Sugarfree Pink Edition
Following the continued success and growth of its Editions range, Red Bull is launching a new permanent Sugarfree Edition.
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Focus On FeatureFOCUS ON CHRISTMAS SOFT DRINKS: Santa’s softies
This Friday (November 17) sees the launch of the Coca-Cola Christmas campaign and – love it or loathe it – nothing in the soft drinks’ world says ‘Christmas’ more than Coca-Cola and its red Santa livery.
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Focus On FeatureFOCUS ON CHRISTMAS ALCOHOL: Festive cheer(s)
In the run-up to this Christmas – just like last year – there will be surveys that say people are being forced to tighten their belts due to the cost-of-living crisis. Of course that is true but on the other hand, because Christmas is such a big event, there will still be consumers who will push the boat out and spend more than they usually do to treat themselves, their families and their friends. But what they choose to buy may change.