Spar has unveiled a bold new look for its own label energy drink, Blue Bear. The refreshed look is designed to cement Blue Bear’s status as a must-stock, standout player in the own label energy drinks market.
The new design uses high energy visuals for extra shelf appeal.
Blue Bear is available in both 75p PMP and non-price marked packs.
Katie Breadmore, product manager, Spar UK says: “We are absolutely delighted to unveil the all-new Blue Bear rebrand. Inspired by the tremendous success of the range, we are setting our sights on establishing Blue Bear as a true icon in the category. This daring, vibrant design is guaranteed to captivate our loyal Blue Bear fans while also welcoming a wave of new shoppers to the category and to our incredible brand.”
As well as the rebrand, there are two new flavour launches: Berry Burst and Tropic Surge Zero. Both flavours are available at an rrp of 75p.
