Win Your Summer Wheels is the latest on-pack promotion from Robinsons and Fruit Shoot.
Iin partnership with Halfords and rolling out until August, the promotion gives shoppers the chance to claim thousands of vouchers for bikes and scooters.
Featuring a simple scan-to-win mechanic, shoppers have to purchase a qualifying pack of Robinsons core, ready-to-drink, Fruit Creations or Fruit Shoot and upload their receipt for the chance to win. Every purchase also rewards customers with an instant £5-off when they spend £20 on cycling products online at Halfords.
In addition, Robinsons is debuting its new campaign, Real Love in Every Drop. The campaign reinforces its mission to unite families through shared moments – whether it’s a picnic in the park, a family bike ride, or a refreshing drink after school.
Families are a crucial shopper demographic for the brand. Last year, Fruit Shoot was the UK’s number one kids’ drinks brand, worth over £192m RSV, while Robinsons leads the squash category, bought by 75.3% of households (all Nielsen data).
Ben Parker, VP sales off-trade, Carlsberg Britvic, says: “Win Your Summer Wheels lands at just the right moment – when families are planning adventures and spending more time outdoors. By offering instant rewards and the chance to win vouchers to keep active, the promotion not only fuels summer fun but also actively incentivises purchase and deeper engagement with Robinsons and Fruit Shoot. The promotion is designed to drive purchase during what we know is a key period for retailers, while building brand loyalty across the summer months, all in all supporting our retail partners.”
