All Soft drinks articles – Page 9
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News
More than water
Lucozade Sport is running a new campaign for its functional water brand, Lucozade Sport Fitwater, built around ’More Than Water’ messaging.
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Boost offers a blind date with a big difference
Red Berries is the latest flavour to join the Boost energy drinks range. The launch is backed by a partnership with Tinder, where consumers have the chance to win ’a dream date like no other’. The prize includes a fancy meal where celebrity host, Vicky Pattinson, will act as the ...
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Apple blasts into Lucozade’s core range
Lucozade Energy has added a new flavour to its permanent range Apple Blast. The flavour first launched last August as part of the brand’s partnership with the Lara Croft franchise. It proved an instant hit and became Lucozade Energy’s third most popular flavour in the independent and symbols channel (IRI ...
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Britvic rolls out Robinsons Fruit Creations to c-stores
This month Britvic is extending Robinsons Fruit Creations into the convenience and wholesale channels, following its launch in the grocery sector. To celebrate and support the rollout, price-marked packs (PMPs) will be exclusively available at £1.99 per 1-litre bottle, supported by special trade offers to support the launch. Trystan Farnworth, ...
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Coca-Cola Great Britain kicks off Premier League partnership
Coca-Cola Great Britain (CCGB) has kicked-off its Premier League partnership with the launch of a new multi-million-pound campaign which gives supporters a starring role and celebrates the power of football to bring people together. The campaign, Where Everyone Plays, highlights that it’s not only the players who make the Premier ...
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Boost offers consumers the chance of a dream date
Red Berries is the latest flavour to join the Boost energy drinks range. The launch is backed by a partnership with Tinder, where consumers have the chance to win ‘a dream date like no other’.The prize includes a fancy meal where celebrity host, Vicky Pattinson, will act as the ultimate ...
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NewsZinger shots packaging given a New Year makeover
James White Drinks’ range of 100% natural Zinger shots is starting the new year with a new look.Aimed at drivers who need a natural boost and the on-the-go, Zingers provide a quick and easy wake-up shock and a natural healthy alternative to a coffee, tea or sugar and caffeine-loaded energy ...
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Lucozade Energy adds Apple Blast to permanent range
Lucozade Energy is adding a new flavour to its permanent range this year: Apple Blast. The Apple flavour was first launched in August last year as part of the brand’s partnership with the Lara Croft franchise, when Lucozade became Larazade to mark the game release of Shadow of the Tomb ...
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Lucozade Sport kicks off campaign for Fitwater
Lucozade Sport is kicking off 2019 with a new marketing campaign from its functional water brand, Lucozade Sport Fitwater. The New Year activity incorporates social, AV OOH and influencer partnerships. The new campaign launched across social media on the 7th of January and will last for at least eight weeks. ...
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Tropicana adds new flavour to its Essentials range
The fruit juice brand Tropicana is growing its Tropicana Essentials range with a new flavour this January called Immune Support. The new flavour aims to meet consumer demand for functional benefits, at a time when health and wellness is a big focus for shoppers. Caroline Wilding, marketing manager for Tropicana ...
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Starbucks introduces Christmas red cup design in retail
The Christmas red cup design used in the Starbucks’ coffeehouse chain has been introduced for the Starbucks Chilled Classics Caffé Latte retail brand. Charlotta Oldham, senior marketing manager, Starbucks EMEA, commented: “Dressed in its limited edition, red winter coat, Starbucks Caffé Latte brings the magic and excitement of Christmas to ...
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New Rockstar with a ’Twister’ from Barr
Barr Soft Drinks is launching a new range in the energy drinks category with the introduction of Rockstar Twister. Available from January 1, 2019 in two flavours – Smashed Blue Raspberry and Wacked Red Berry – Rockstar Twister taps into the current trend for retro flavours, and only 25 calories ...
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Blanket age bans rejected for energy drinks
The House of Commons Science and Technology Committee has published the findings of its inquiry into the sale of energy drinks, concluding that there is insufficient evidence for a blanket age restriction on the products. The committee’s inquiry was launched in March 2018 to consider whether further action was needed ...
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Spicing up sales
Consumers looking for a ’winter warmer’ can forget the hot toddies and hot beverages, and instead head to the soft drinks chiller for beverages that might be served cold but can definitely warm them up. There’s limited-edition J20 Glitterberry, back for another year with its grape, cherry and winter spice ...
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product news: Glitterberry J₂O returns to screens
Britvic’s J₂O Glitterberry flavour is hitting screens for the first time since 2011 with a TV advert for the brand. The festive blend of grape, cherry and winter spices with edible gold glitter was the top performer in its category last Christmas based on rate of sale. The 10-second advert ...
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product news: Boost Drinks steps up support
Boost Drinks is stepping in to help support independent retailers with a series of promotions across its energy drinks range. Boost is relaunching a promotion it ran successfully at the start of the year, offering independent retailers the opportunity to buy 12 bottles for the price of 10 on its ...
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product news: Britvic adds to Drench range
Britvic is launching a new citrus addition to its Drench range, with a Mandarin & Lemon flavour. The new product will be available from the 9 November. Trystan Farnworth, commercial director, convenience and impulse at Britvic: “As consumers lead increasingly busier lifestyles, the food-on-the-go occasion continues to grow, and this ...
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product news: Juiced tagged onto ad campaign
Britvic’s newest Fruit Shoot addition will be hitting TV screens nationwide from October for the first time as a 10-second tag at the end of the brand’s ‘It’s My Thing’ advert. The 30-second advert will run between October and November this year and will re-appear in January and February 2019 ...
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product news: Coca-Cola begins Christmas activity
Coca-Cola European Partners is kicking off the Christmas countdown with a new festive flavour for Coca-Cola zero sugar and an on-pack promotion across the Coca-Cola portfolio, offering consumers the chance to win tickets to Capital’s Jingle Bell Ball in December. In Mid-October, a Cinnamon Limited Edition variant will be joining ...
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’Call of duty’ partnership promotion for Monster Energy
Monster Energy has announced a partnership with Activision, celebrating the launch of ‘Call of Duty, Black Ops 4’.Monster fans will be able to enhance their ‘Call of Duty, Black Ops 4’ experience by collecting codes from under the ring-pulls of co-branded Monster Energy cans. The codes can be exchanged for ...