All Soft drinks articles – Page 9
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News
Tetley invests £1.3m in its Cold Infusions range
Tetley has announced a £1.3m investment in its Tetley Cold Infusions range with new products, new formats, and a wide-reaching programme of marketing and in-store support starting this month. First up is the launch of a new flavour, Strawberry and Watermelon, with no caffeine, sugar or artificial flavours. Available in ...
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Britvic brings back Fido Dido to drive 7UP Free sales
7UP is reuniting with Fido Dido to celebrate the beverage and encourage people to slow down and appreciate the little things in life. Fido Dido will appear across 7UP Free limited-edition packs from April in an effort to drive visibility on shelf and to introduce the character and his mentality ...
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Lucozade Ribena Suntory spends £6.2m on campaign
Lucozade Ribena Suntory is launching a £6.2m marketing campaign featuring its infused blackcurrant water range Ribena Frusion. Launching with a TV advert, the Blackcurrant Artistry campaign will highlight the natural credentials of the brand across its ready-to-drink, cartons, squash and new Ribena Frusion range. Charlotte Flook, head of Ribena at ...
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Barr Soft Drinks launches its new Irn-Bru advertising campaign
Barr Soft Drinks is investing £6m in its Irn-Bru flavoured carbonate brand, with a new campaign that will urge shoppers to ‘get some Irn in you’. The national campaign will be spearheaded by two new adverts which break in April, with the Irn-Bru attitude and personality that the brand is ...
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Yazoo introduces limited-edition Choc Caramel flavour
Milk drink brand Yazoo has announced its new limited-edition flavour Choc Caramel. Available from this month, the flavour will launch exclusively in convenience with 400ml £1 price-marked packs and the standard 400ml format (RSP £1.15). Wayne Thompson, customer marketing manager at FrieslandCampina, said: “We’ve seen how popular our limited-edition flavours ...
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Britvic adds new variant to its Aqua Libra range
Britvic is introducing a new flavour to its infused sparkling water brand, Aqua Libra, supported with a new pack design across the range. Aqua Libra Cucumber, Mint & Lime is intended to complement the existing Raspberry & Apple and Grapefruit & Pineapple flavours. It combines a range of on-trend flavours ...
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Lucozade Energy revamps packaging
Lucozade Energy is introducing a new pack refresh across its flavours range. The new look is intended to create more consistency across the Lucozade Energy flavours range, giving it a unified look that will drive further stand-out and appeal on shelf. The new packs will start to become available for ...
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Coca-Cola Premier League Trophy goes on tour
Coca-Cola European Partners has revealed the dates and locations for the Official Coca-Cola Premier League Trophy Tour, which will give fans the opportunity to have their photograph taken with the Premier League trophy and enjoy some unique football experiences. As well as having the chance to get up close with ...
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Britvic expands its range of sugar-free Tango
Britvic is investing in its Tango brand with the introduction of three new sugar-free flavours, a packaging re-design and a £2.2m marketing investment which will see the brand back on TV for the first time in four years. Available in-store from this week, new flavours include Tropical, Strawberry & Watermelon ...
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New advertising for Capri-Sun celebrates free from credentials
Coca-Cola European Partners (CCEP) has unveiled a new advertising campaign for Capri-Sun original to highlight that the brand contains no preservatives, colours or artificial sweeteners. The campaign follows Capri-Sun original’s 50% reduction in sugar, which took place in 2018. The new advertising campaign runs from the 11 March until the ...
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Vim & vigour
The number of cans of Red Bull you sold in your forecourt store last year contributed to the brand selling 6.79 billion cans worldwide. It’s a staggering figure that’s 7.7% up on 2017 sales. In the UK, according to IRI data, Red Bull is growing 8.4% in value and 12% ...
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Britvic introduces Raspberry to Pepsi Max line-up
Britvic is introducing a new addition to its Pepsi Max range with a raspberry flavour joining the line-up in convenience from March. The no sugar raspberry flavour will be available alongside the cherry and ginger variants. Trystan Farnworth, commercial director, convenience and impulse at Britvic, commented: “The latest addition of ...
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Volvic launches rhubarb flavour special edition
Bottled water brand Volvic has launched Touch of Fruit Sugar Free Rhubarb flavour in a special edition. It is available exclusively in Sainsbury’s this month and nationwide from March in the UK and Ireland. Volvic brand manager Maria-Tzina Leria commented: “We’re excited to bring Volvic Touch of Fruit Sugar Free ...
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Red Bull adds coconut and berry energy drink
Red Bull is bringing a new addition to the Editions range with the introduction of new Red Bull Coconut Berry Edition. Mark Bell, Red Bull strategy and planning manager, commented: “As the top performing energy drink brand, we understand the importance of bringing on-trend flavours to the category. “The launch ...
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Cadbury launches first powdered milkshake
Cadbury is launching its first powdered milkshake. Cadbury Choc’Shake is available now in 280g jars, RRP £2.09. The launch will be supported by a £700,000 marketing campaign during June and July across digital and out-of-home advertising, reaching 80% of all adults including 90% of parents with children aged 10-15. Paul ...
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Vimto adds new variant to the Vimto Remix range
Vimto is expanding the Vimto Remix range with a new Raspberry, Orange and Passionfruit carbonated variant which will be available from March. The product has been introduced following the success of Vimto Remix, which was launched in 2016. The sub-brand also consists of two other popular flavours: the original Mango, ...
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New light cola additions head raft of NPD from CCEP
A multi-million pound programme of activity has been announced by Coca-Cola European Partners as it plans to reach “more consumers, on more occasions, every day in 2019”.Expansion of its light colas portfolio sees the launch of two new flavours - Coca-Cola zero sugar Raspberry and Diet Coke Twisted Strawberry. The ...
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Barr launches Mango Zero Added Sugar sparkling Rubicon variant
Barr Soft Drinks is launching a Mango Zero Added Sugar sparkling version of Rubicon, the exotic juice drink brand, to add an exotic flavour choice within the low-calorie flavoured carbonates sector. “With more than 1 in 5 flavoured carbonates shoppers now opting for low calorie drinks, and almost three quarters ...
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More than water
Lucozade Sport is running a new campaign for its functional water brand, Lucozade Sport Fitwater, built around ’More Than Water’ messaging.
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Boost offers a blind date with a big difference
Red Berries is the latest flavour to join the Boost energy drinks range. The launch is backed by a partnership with Tinder, where consumers have the chance to win ’a dream date like no other’. The prize includes a fancy meal where celebrity host, Vicky Pattinson, will act as the ...