All Soft drinks articles – Page 9
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News
Red Bull celebrates Ben Stokes’ World Cup cricket triumph
Red Bull is celebrating the success of one of its professional athletes, Ben Stokes, after England’s win at the Cricket World Cup Final. Currently one of the faces of the Project Pro campaign, cans featuring Ben Stokes sold at a rate of over half a million a week during the ...
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FrieslandCampina brings Chocomel to UK market
Dairy giant FrieslandCampina has introduced a creamy chocolate drink, Chocomel, from the Netherlands. It is now available to wholesale and convenience channels in single-serving ‘to-go’ 250ml cans (RRP: £1.65) targeting on-the-go snacking. Kate Allison, marketing manager for FrieslandCampina, said: “For more than 80 years, Chocomel has been a firm favourite ...
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Britvic emphasises sunshine effect on Lipton sales
Britvic is launching a £3m summer campaign, ‘Sunshine Makes It Taste Better’ for Ice Tea brand Lipton, to help retailers capitalise on summer soft drink sales. The multi-platform campaign includes a new TV creative to drive brand awareness and help keep the product front-of-mind for customers. Rachel Phillips, OOH commercial ...
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Coca-Cola GB steps up its plastic recycling programme
Coca-Cola GB has announced that its recycling partnership with Merlin Entertainment will be continuing over the summer – following its initial launch in 2018. The programme will see visitors rewarded for using specifically designed Coca-Cola reverse vending machines, offering 50% off entry at Merlin Entertainments in exchange for recycling an ...
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Cleaner energy
There’s no doubting the success of the £461m energy drink sector (IRI Britvic data) but it is changing. For example, there’s been a big move to lower-sugar products to give consumers more choice, but now we are seeing the emergence of a new ’natural energy’ category. Britvic’s recent Soft Drinks ...
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Ka brings taste of Caribbean to energy category
Caribbean soft drink Ka is bringing the taste of the Caribbean to the energy category with the launch of KA Reload, a glucose-based energy drink. Available in two flavours – Black Cherry and Mango – KA’s move into the energy market fits well for the brand, with 90% of current ...
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Barr Soft Drinks unveils a new range for adult consumers
Barr Soft Drinks is launching an exciting new range of adult soft drinks, St Clement’s, made using a blend of bittersweet British apples, fruit juices and sparkling water. Packaged in premium 500ml glass bottles, St Clement’s is available in two flavours, Apple & Pear and Raspberry & Blackberry. “Shopper attitudes ...
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Coca-Cola gives fans chance to win Premier League tickets
As part of Coca-Cola GB’s partnership with the Premier League, and under the ‘Where Everyone Plays’ campaign banner, football fans will be given the chance to win tickets to see their favourite team play with a new on-pack promotion this summer ahead of the 2019/20 season.Kicking off on the 8 ...
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Barr Drinks unveils a new look for Snapple
Barr Soft Drinks is unveiling a new look for Snapple, the premium US juice drinks brand, to highlight the brand’s New York City roots. The new label designs feature skyscraper-style lettering and new names for each of the seven variants which will complement the iconic glass bottles and facts under ...
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Lucozade Zero becomes Love Island’s soft drinks partner
Lucozade Zero has partnered with ITV2’s Love Island as the official soft drinks partner. To promote the partnership, Lucozade Zero is launching a £4m multimedia campaign, going live on the 1 July. The cross-channel activity is intended to put Lucozade Zero at the front of consumers’ minds during the series ...
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Diet Coke highlights expansion of range of flavours
Diet Coke and Coca-Cola European Partners (CCEP) are celebrating the expansion of Diet Coke’s flavour range, which includes Twisted Strawberry and Exotic Mango variants, with a new multi-million-pound integrated campaign fronted by actress Tanya Reynolds. A host of clips show Tanya, who is famed for her quirkiness, taking leads from ...
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Red Bull signs up sports stars to provide advice
Energy drink brand Red Bull, is encouraging consumers to unleash their inner athlete with its latest campaign, Red Bull Project Pro. As part of the campaign, six of the UK’s top athletes will offer a never-before-seen view of how they train and live their day-to-day lives. The campaign aims to ...
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Barr Soft Drinks launches Irn-Bru on-pack promotion
Barr Soft Drinks is aiming to drive retailer sales this summer with what it describes as its biggest ever on-pack promotion for Irn-Bru, giving consumers the opportunity to win thousands of summer prizes. Bru-Nanza will run during July and August, offering consumers the chance to win Irn-Bru branded items, including ...
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NewsCoca-Cola and Costa produce canned RTD coffee
The Coca-Cola Company and Costa Coffee have unveiled Costa Coffee Ready-to-Drink (RTD), a chilled, canned coffee brewed with Costa Coffee beans, designed for consumers looking for a genuine coffee hit. Costa Coffee RTD will launch with three of Costa Coffee’s most popular variants – Classic Latte, Caramel Latte and Black ...
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S.Pellegrino expands range with Mediterranean flavours
Sparkling water brand S.Pellegrino is expanding its range with the launch of S.Pellegrino Essenza. The new product is a blend of Mediterranean flavours in S.Pellegrino bubbles, available in a 33cl can format. The new range includes three Mediterranean fruit flavours; Lemon & Lemon Zest, Tangerine & Strawberry, and Dark Morello ...
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Boost Drinks launches chance to win trip to New York
This summer, Boost Drinks is launching a new on-pack promotion across its 250ml Original Energy and Original Sugar-Free PMP variants. Running from 10 June to 20 October, the promotion offers consumers the chance to win a trip for two to New York, along with daily and weekly giveaways including BOSE ...
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Britvic offers parents chance to shoot for the moon
Britvic’s latest on-pack promotion across its Fruit Shoot brand this summer will give parents the chance to win their kids dream ‘thing’. Available to convenience stores from early July, the ‘Fruit Shoot for the Moon’ on-pack promotion gives parents 12 opportunities to win their kids ultimate dream experience of their ...
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Coca-Cola celebrates launch of energy drink
To celebrate the arrival of Coca-Cola Energy, a new multi-million-pound fully integrated campaign has been launched. The campaign includes a partnership with Spotify that will allow listeners to enjoy a sponsored ‘energy boosted’ playlist and more than 300,000 samples will be given out at festivals across the country to keep ...
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Britvic supports sugar-free Tango with £1.2m campaign
Britvic is rolling out a new £1.2m marketing campaign to support its sugar-free Tango range. Two creatives, one for TV and the other for cinema, will see the first introduction of the Tanguru, played by Funny Women Champion, Thanyia Moore. Rachel Astbury-Phillips, OOH commercial director at Britvic, commented: “While the ...
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Lucozade Sport unveils bottles featuring England Lionesses
Lucozade Sport is unveiling special-edition bottles as part of its partnership with the England Lionesses ahead of the FIFA Women’s World Cup 2019. The new designs are part of Lucozade Sport’s campaign which includes TV, digital, social, outdoor and in-store activity to help retailers make the most of this significant ...