All Soft drinks articles – Page 13
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News
product news: PepsiCo refreshes Copella positioning
The apple juice brand Copella is refreshing its positioning with the aim of attracting new consumers and generating growth. The re-positioning from the PepsiCo-owned brand will arrive in stores this month, with new packaging, and will be supported by a campaign to celebrate the “true taste of nature”. The redesign ...
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product news: Purdey’s highlights energy proposition
Britvic has announced a positioning revamp for Purdey’s, supported by a seasonal campaign that aims to grow demand for healthier energy drinks and drive sales for stockists this summer. The new brand descriptor, rolling out on packs now, will see the brand repositioned from ‘multivitamin fruit drink’ to ‘multivitamin energy’. ...
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capri-sun ad
A new Capri-Sun ad campaign has been created to raise awareness that the original version contains 50% less sugar but maintains its taste.
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Red Bull goes organic with four new soft drinks
Red Bull is tapping into consumer demand for organically certified food and drink products with the launch of Organics by Red Bull, a collection of four flavoured soft beverages that are free from artificial flavours, colours, preservatives and additives. The company says the new range offers consumers more choice to ...
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Retailers can win cash in Lucozade competition
Lucozade Ribena Suntory is giving away £5,000 in cash from now until the end of September to 12 lucky retailers as part of a new competition rewarding the independent channel. Retailers simply visit www.lrsuntory.com/win and enter the details printed on the promotional shrink-wrap of participating SKUs for a chance to ...
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Consumers get to pick their own gig with Ribena
Ribena is running a Pick Your Own Gig on-pack competition. It gives consumers the chance to win up to £200-worth of Ticketmaster vouchers as well as other prizes. It is supported by advertising and a heavyweight sampling campaign. 020 3727 2420www.lrsuntory.com
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New indie exclusive squash from Robinsons
To celebrate Robinson’s position as the number one squash in symbols and independents (IRI data), Britvic has launched Robinsons Tropical, an exclusive flavour to the wholesale channel. It is price-marked at £1.49. Britvic’s sales reps are currently offering retailers a ’Win Tickets’ Wimbledon promotional kit including free pos material to ...
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New look for Naked as well as a new variety
Smoothie brand Naked is getting a makeover which includes a new pack design alongside the launch of a new and improved Tropical Punch variant, and a new Protein Pomegranate flavour. Naked is also getting a new ambassador tennis player, Johanna Konta. 0118 930 6666 www.pepsico.co.uk
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Stimulate your sales
The functional food and drink sector has become a massive market, yet it’s still relatively new compared to more established FMCG categories. And as the market has grown, it’s started to fragment into different types of products bars, gums and bagged snacks with an array of benefits which can sometimes ...
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News
product news: Robinsons celebrates Wimbledon link
To celebrate Robinson’s position as the number one squash in symbols and independents (IRI data), Britvic has launched Robinsons Tropical, an exclusive flavour to the wholesale channel. It is price-marked at £1.49. Britvic’s sales reps are currently offering retailers a ‘Win Tickets’ Wimbledon promotional kit including free pos material to ...
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News
Product news: Overhaul for 7Up Free range
Britvic and 7UP has announced a visual overhaul of the 7UP Free range which is rolling out into stores now, just ahead of its ‘Feel Good to be Free’ marketing campaign which is launching mid-June.Comprising TV, out of home and digital activity, which will be going live across all platforms ...
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News
Product news: Capri-Sun campaign to promote ’less sugar’ message
Coca-Cola European Partners (CCEP) has unveiled a new Capri-Sun advertising campaign to raise awareness that Capri-Sun original now contains 50% less sugar while still maintaining its iconic great taste and containing nothing artificial. A content-driven partnership with Jungle Creations, a media company on Facebook, will also run alongside the advertising ...
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News
Product news: ’Pick your own gig’ promotion on Ribena
Ribena is unveiling a new on-pack competition to drive sales this summer. The ‘Pick Your Own Gig’ activation, gives consumers the chance to win up to £200 of Ticketmaster vouchers and can enable up to 10,001 people to win a prize every day. It is supported by outdoor, in-store and ...
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News
product news: Red Bull targets organic demand
Red Bull is aiming to tap into consumer demand for organically certified food and drink products with the launch of its new soft drinks range. Organically certified Organics by Red Bull is a collection of four flavoured soft beverages that are free from artificial flavours, colours, preservatives and additives. Launched ...
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NewsACS gives evidence to inquiry into children and energy drinks
The Association of Convenience Stores (ACS) has given evidence to the House of Commons Science and Technology Committee, which is currently holding an inquiry into the impact of energy drinks on children’s health. As part of the inquiry, the committee is looking at what current action is being taken on ...
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News
product news: Boost Drinks launches on-pack promotion
Boost Drinks is launching a new on-pack promotion across its bestselling 250ml Original Energy price-marked pack (PMP) variant. During the key summer selling season Boost will be aiming to draw more consumers to the shelf and increase sales among existing ones with an eye-catching, on-pack consumer competition. The promotion will ...
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product news: Lucozade Energy delivers sampling activity
Lucozade Energy is delivering what it describes as its biggest ever sampling activity across the UK this year as part of its wide-reaching Energy Beats Everything campaign. Lucozade Energy is handing out vouchers as part of the sampling campaign, giving consumers 50p coupons to be redeemed on any Lucozade Energy ...
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product news: J₂O introduces new brand ambassador
Britvic’s adult soft drink J₂O is aiming to help consumers find their social mojo in its latest, £3m campaign, with the help of its new brand ambassador – a cockney alpaca named Mojo. As the new, friendly face of J₂O and J₂O Spritz, Mojo will feature at the heart of ...
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product news: Vimto campaign aims to reposition brand
A new ‘I See Vimto in You’ campaign is aiming to reposition the soft drinks brand with its target audience of 15-19 year olds. The advert is designed to taps into the teen desire to be themselves in a world of constraints, and its anti-advertising approach even suggests viewers should ...
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Drinks with benefits
New Radnor Plus Energy gives you around the same kick as a cup of coffee but with the added advantage of refreshing hydration. Drinks contain natural guarana and ginseng extracts which help restore well-being and when blended together create a natural caffeine kick to support energy levels.Meanwhile, Radnor Plus Protein ...