All Soft drinks articles – Page 13
-
News
product news: Nestlé Waters updates emoji bottles
Nestlé Waters UK is updating its range of emoji bottles from its Nestlé Pure Life portfolio, which is designed to inspire children to drink more water. The four new designs – the sunglasses emoji, a space monkey, a unicorn and Dalmatian – have been introduced and will replace the existing ...
-
News
Product news: Distinguishing features for new Coca-Cola packaging
Coca-Cola Great Britain has revealed a new design for the Coca-Cola range featuring new look packaging for Coca-Cola original taste and Coca-Cola zero sugar. The changes unify both variants with the iconic Coca-Cola red and form part of the company’s commercial strategy to encourage more people to try Coca-Cola zero ...
-
News
product news: Volvic introduces iced tea range
Volvic is launching a new organic iced tea range, Volvic Infusions. Volvic Infusions pays tribute to Volvic’s volcanic heritage, with organic ingredients that are inspired by volcanoes around the world. The recipes use Volvic mineral water, organic tea infusions and natural fruit flavours. The range is also low in sugar, ...
-
News
product news: Lucozade Energy becomes Larazade temporarily
Lucozade Energy has announced its transformation into Larazade to mark a new partnership with the upcoming game release of Shadow of the Tomb Raider, starring Lara Croft. The Lucozade Energy Orange and Original flavours will be transformed into Larazade for a limited time, with more than 80 million promotional bottles ...
-
News
product news: Pepsi Max revives taste challenge
Pepsi Max is calling on consumers to experience its taste in the Pepsi Max Taste Challenge. Originally launched in the 1970s, the Pepsi Taste Challenge is back for 2018 in a refreshed way. Pepsi Max encourages people to take part in a blind taste test of two sips to decide ...
-
News
product news: Volvic re-launches Juiced range
This summer, Volvic will re-launch its entire Juiced range, re-naming it Volvic Juicy. The new name comes with a new look – including redesigned packaging which dials up the product cues such as being refreshing and tasty. The new range includes Volvic Juicy, Orange, with a reformulated recipe reducing the ...
-
News
product news: Tropicana revamps on-the-go range
Tropicana, the not from concentrate juice brand, is celebrating the good stuff in its 100% pure pressed fruit with a new look for its on-the-go range, plus a marketing campaign. The brand is also introducing two new flavours: Watermelon, Apple & Raspberry juice and new Mixed Berries. Both are available ...
-
News
product news: Yazoo launches tasty campaign
Yazoo is launching its new SoooOO Tasty campaign across outdoor and digital to target 16 – 24 year olds on-the-go. From later this month through to September, Yazoo will be publicising its taste with its advertising campaign across six sheets, YouTube, Facebook and Instagram, supported by shopper and sampling activity. ...
-
News
product news: PepsiCo refreshes Copella positioning
The apple juice brand Copella is refreshing its positioning with the aim of attracting new consumers and generating growth. The re-positioning from the PepsiCo-owned brand will arrive in stores this month, with new packaging, and will be supported by a campaign to celebrate the “true taste of nature”. The redesign ...
-
News
product news: Purdey’s highlights energy proposition
Britvic has announced a positioning revamp for Purdey’s, supported by a seasonal campaign that aims to grow demand for healthier energy drinks and drive sales for stockists this summer. The new brand descriptor, rolling out on packs now, will see the brand repositioned from ‘multivitamin fruit drink’ to ‘multivitamin energy’. ...
-
News
capri-sun ad
A new Capri-Sun ad campaign has been created to raise awareness that the original version contains 50% less sugar but maintains its taste.
-
News
Red Bull goes organic with four new soft drinks
Red Bull is tapping into consumer demand for organically certified food and drink products with the launch of Organics by Red Bull, a collection of four flavoured soft beverages that are free from artificial flavours, colours, preservatives and additives. The company says the new range offers consumers more choice to ...
-
News
Retailers can win cash in Lucozade competition
Lucozade Ribena Suntory is giving away £5,000 in cash from now until the end of September to 12 lucky retailers as part of a new competition rewarding the independent channel. Retailers simply visit www.lrsuntory.com/win and enter the details printed on the promotional shrink-wrap of participating SKUs for a chance to ...
-
News
Consumers get to pick their own gig with Ribena
Ribena is running a Pick Your Own Gig on-pack competition. It gives consumers the chance to win up to £200-worth of Ticketmaster vouchers as well as other prizes. It is supported by advertising and a heavyweight sampling campaign. 020 3727 2420www.lrsuntory.com
-
News
New indie exclusive squash from Robinsons
To celebrate Robinson’s position as the number one squash in symbols and independents (IRI data), Britvic has launched Robinsons Tropical, an exclusive flavour to the wholesale channel. It is price-marked at £1.49. Britvic’s sales reps are currently offering retailers a ’Win Tickets’ Wimbledon promotional kit including free pos material to ...
-
News
New look for Naked as well as a new variety
Smoothie brand Naked is getting a makeover which includes a new pack design alongside the launch of a new and improved Tropical Punch variant, and a new Protein Pomegranate flavour. Naked is also getting a new ambassador tennis player, Johanna Konta. 0118 930 6666 www.pepsico.co.uk
-
News
Stimulate your sales
The functional food and drink sector has become a massive market, yet it’s still relatively new compared to more established FMCG categories. And as the market has grown, it’s started to fragment into different types of products bars, gums and bagged snacks with an array of benefits which can sometimes ...
-
News
product news: Robinsons celebrates Wimbledon link
To celebrate Robinson’s position as the number one squash in symbols and independents (IRI data), Britvic has launched Robinsons Tropical, an exclusive flavour to the wholesale channel. It is price-marked at £1.49. Britvic’s sales reps are currently offering retailers a ‘Win Tickets’ Wimbledon promotional kit including free pos material to ...
-
News
Product news: Overhaul for 7Up Free range
Britvic and 7UP has announced a visual overhaul of the 7UP Free range which is rolling out into stores now, just ahead of its ‘Feel Good to be Free’ marketing campaign which is launching mid-June.Comprising TV, out of home and digital activity, which will be going live across all platforms ...
-
News
Product news: Capri-Sun campaign to promote ’less sugar’ message
Coca-Cola European Partners (CCEP) has unveiled a new Capri-Sun advertising campaign to raise awareness that Capri-Sun original now contains 50% less sugar while still maintaining its iconic great taste and containing nothing artificial. A content-driven partnership with Jungle Creations, a media company on Facebook, will also run alongside the advertising ...