Boost Drinks is launching a new on-pack promotion across its bestselling 250ml Original Energy price-marked pack (PMP) variant.

During the key summer selling season Boost will be aiming to draw more consumers to the shelf and increase sales among existing ones with an eye-catching, on-pack consumer competition.

The promotion will run from 11 June to 5 October.

The competition has been designed to be as simple as possible for consumers to enter. Purchasers simply enter the code from their can to be in with a chance of winning the top prize of a holiday to Barcelona including experiences in the city, as well as daily and weekly giveaways such as smart watches and shopping vouchers. In addition to this, Boost will be providing samples of its 250ml Original Energy PMP variant to 100,000 office workers across Manchester and Birmingham to highlight the promotion.

Simon Gray, founder and managing director of Boost, said: “At Boost we’re always looking for ways to support independent retailers and help them maximise on sales. That’s why we’re incredibly excited about this new promotion.

It’s one of our biggest campaigns to date, and it’ll be supported by a huge array of marketing activity to help drive consumers into stores. We’ve thought hard about how to ensure it’s a success and we’re certain that retailers and consumers are going to love it.”

Boost will also be launching its largest consumer marketing campaign to date, in order to build brand awareness and drive customers into store this summer. The campaign will include the brand’s first live television advert, which will air across ITV2 and Video on Demand during some of the biggest shows of the summer such as Love Island. The activity will also include partnerships with MTV (and its Ocean City Sounds festival), and Heat magazine.