A new Capri-Sun ad campaign has been created to raise awareness that the original version contains 50% less sugar but maintains its taste.
The energy drink brand Rockstar is undergoing a relaunch this May, with a new pack design and reformulation.
Coca-Cola is helping retailers to tap into the excitement surrounding this summer’s UEFA EURO 2020, by giving shoppers the chance to win a host of football-themed prizes in the run-up to the tournament.
Coca-Cola European Partners (CCEP) is targeting seasoned energy drink fans with its latest Monster variant - Monster Nitro - which uses blended gas technology to give consumers an uplift, in a first for the category.
Philip Morris Limited (PML) has announced it will significantly expand its field force operation so thousands more retailers can stock IQOS, its heated tobacco device, in new cities and regions across the country.
Cadbury is joining forces with Merlin Entertainments again for its summer promotion.
Vape company Dinner Lady has signed a deal with EG Group, as the first major national supplier of its new disposable Vape Pen e-cigarette.
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