Ribena is running a Pick Your Own Gig on-pack competition. It gives consumers the chance to win up to £200-worth of Ticketmaster vouchers as well as other prizes. It is supported by advertising and a heavyweight sampling campaign.
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New to the UK is the Vavana range of Be in a Good Mood car air fresheners, available to retailers from Jewel First Ltd.
The energy drink brand Rockstar is undergoing a relaunch this May, with a new pack design and reformulation.
Coca-Cola is helping retailers to tap into the excitement surrounding this summer’s UEFA EURO 2020, by giving shoppers the chance to win a host of football-themed prizes in the run-up to the tournament.
KP Snacks has expanded its £1 price-marked pack (PMP) range with the addition of three of the most popular flavours from its premium snack brand Tyrrells.
BAT UK has announced the integration of its UK e-cigarette product line, Vype, into its global brand Vuse.
Ferrero has introduced the first extension of its Nutella & Go brand in five years, with the launch a wholegrain variant.
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