Ribena is running a Pick Your Own Gig on-pack competition. It gives consumers the chance to win up to £200-worth of Ticketmaster vouchers as well as other prizes. It is supported by advertising and a heavyweight sampling campaign.
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Running until December, promotional codes will be available across the Relentless range of 500ml cans and four can multi-packs, including the newly launched Relentless Zero Sugar variants.
Tropicana is building on last year’s trade-exclusive juice activation by offering retailers the chance to win even bigger cash prizes, with a £10,000 cash prize for the winning retailer and ten £500 runner-up prizes on offer.
PepsiCo has announced a new partnership with Women in Football, a network of professionals supporting women in the game, which aims to attract, inspire, and improve the representation of female football coaches across the UK.
To celebrate the launch of Paramount+ in the UK and Ireland, Walkers has partnered with the streaming service by launching limited edition packs across its Walkers Max, Sensations, Wotsits, Squares, Monster Munch and Quavers ranges.
The ‘Everyone In’ roadshow includes batting, bowling, and catching skills sessions. It earlier this week in Lambeth, South London, where local participants were joined by former England stars Eoin Morgan (London Spirit) and Fran Wilson (Welsh Fire) among other players.
Ahead of the new HFSS (high fat salt sugar) legislation coming into effect this October in England, crisps brand Walkers has issued a new digital guide to assist retailers in navigating the implications for the savoury snacks category.
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