All Soft drinks articles – Page 12
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Lucozade Sport kicks off campaign for Fitwater
Lucozade Sport is kicking off 2019 with a new marketing campaign from its functional water brand, Lucozade Sport Fitwater. The New Year activity incorporates social, AV OOH and influencer partnerships. The new campaign launched across social media on the 7th of January and will last for at least eight weeks. ...
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Tropicana adds new flavour to its Essentials range
The fruit juice brand Tropicana is growing its Tropicana Essentials range with a new flavour this January called Immune Support. The new flavour aims to meet consumer demand for functional benefits, at a time when health and wellness is a big focus for shoppers. Caroline Wilding, marketing manager for Tropicana ...
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Starbucks introduces Christmas red cup design in retail
The Christmas red cup design used in the Starbucks’ coffeehouse chain has been introduced for the Starbucks Chilled Classics Caffé Latte retail brand. Charlotta Oldham, senior marketing manager, Starbucks EMEA, commented: “Dressed in its limited edition, red winter coat, Starbucks Caffé Latte brings the magic and excitement of Christmas to ...
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New Rockstar with a ’Twister’ from Barr
Barr Soft Drinks is launching a new range in the energy drinks category with the introduction of Rockstar Twister. Available from January 1, 2019 in two flavours – Smashed Blue Raspberry and Wacked Red Berry – Rockstar Twister taps into the current trend for retro flavours, and only 25 calories ...
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Blanket age bans rejected for energy drinks
The House of Commons Science and Technology Committee has published the findings of its inquiry into the sale of energy drinks, concluding that there is insufficient evidence for a blanket age restriction on the products. The committee’s inquiry was launched in March 2018 to consider whether further action was needed ...
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Spicing up sales
Consumers looking for a ’winter warmer’ can forget the hot toddies and hot beverages, and instead head to the soft drinks chiller for beverages that might be served cold but can definitely warm them up. There’s limited-edition J20 Glitterberry, back for another year with its grape, cherry and winter spice ...
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product news: Glitterberry J₂O returns to screens
Britvic’s J₂O Glitterberry flavour is hitting screens for the first time since 2011 with a TV advert for the brand. The festive blend of grape, cherry and winter spices with edible gold glitter was the top performer in its category last Christmas based on rate of sale. The 10-second advert ...
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product news: Boost Drinks steps up support
Boost Drinks is stepping in to help support independent retailers with a series of promotions across its energy drinks range. Boost is relaunching a promotion it ran successfully at the start of the year, offering independent retailers the opportunity to buy 12 bottles for the price of 10 on its ...
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product news: Britvic adds to Drench range
Britvic is launching a new citrus addition to its Drench range, with a Mandarin & Lemon flavour. The new product will be available from the 9 November. Trystan Farnworth, commercial director, convenience and impulse at Britvic: “As consumers lead increasingly busier lifestyles, the food-on-the-go occasion continues to grow, and this ...
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product news: Juiced tagged onto ad campaign
Britvic’s newest Fruit Shoot addition will be hitting TV screens nationwide from October for the first time as a 10-second tag at the end of the brand’s ‘It’s My Thing’ advert. The 30-second advert will run between October and November this year and will re-appear in January and February 2019 ...
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product news: Coca-Cola begins Christmas activity
Coca-Cola European Partners is kicking off the Christmas countdown with a new festive flavour for Coca-Cola zero sugar and an on-pack promotion across the Coca-Cola portfolio, offering consumers the chance to win tickets to Capital’s Jingle Bell Ball in December. In Mid-October, a Cinnamon Limited Edition variant will be joining ...
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’Call of duty’ partnership promotion for Monster Energy
Monster Energy has announced a partnership with Activision, celebrating the launch of ‘Call of Duty, Black Ops 4’.Monster fans will be able to enhance their ‘Call of Duty, Black Ops 4’ experience by collecting codes from under the ring-pulls of co-branded Monster Energy cans. The codes can be exchanged for ...
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Britvic pushes can sales with PMP mix & match promotion
Britvic is aiming to drive incremental sales of carbonated drinks in 330ml cans through a new price-marked mix and match promotion. The company says the move will allow retailers to tap into the canned drink market, which had eight million buyers in the UK in the year leading up to ...
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Krispy Kreme unveils Vimto doughnut variant
The doughnut brand Krispy Kreme has partnered with Nichols plc to add Vimto’s taste to a limited edition range of doughnuts. The collaboration is the first of its kind, with Vimto being the first soft drinks brand to be added to the Krispy Kreme offering. The Krispy Kreme launches are ...
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Coke original and Coke zero sugar unified in red
Coca-Cola Great Britain has unveiled a new design featuring new-look packaging for Coca-Cola original and Coca-Cola zero sugar. The changes unify both variants with the Coca-Cola red and form part of the company’s strategy to encourage more people to try Coca-Cola zero sugar. 08457 227222 www.cokecce.co.uk
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Diageo swaps plastic straws for edible ones
Diageo has ditched single use, plastic straws on its premixed cans and replaced them with edible, flavoured ones instead. Pimm’s & Lemonade, for example, has a strawberry straw while Gordon’s Gin & Schweppes Tonic has a lime straw. 020 8978 6000 www.diageo.com
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Volvic enters iced tea market with two Infusions
Volvic has launched a new organic iced tea range called Volvic Infusions. There are two flavours: Hibiscus Infusion with Lychee & Passion Fruit and White Tea Infusion with Rhubarb & Lingonberry. The 370ml premium drinks are low in sugar and retail at £1.49. 020 8799 5800https://corporate.danone.co.uk
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Rockstar targets mornings with new First Start
Barr Soft Drinks is targeting morning consumption with the launch of the Rockstar First Start energy drink, which combines natural caffeine with fruit juice. It comes in two flavours: Mixed Berries and Orange Clementine. The drinks, which contain no added sugar, provide a much-needed morning boost, with fruit juice (5%) ...
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product news: Coca-Cola partners Premier League
Premier League and Coca-Cola Great Britain have announced a new three-and-a-half-year partnership, starting in January 2019. It is the first sponsorship Coca-Cola Great Britain will activate across multiple brands within its portfolio, showcasing a range of drinks including sparkling soft drinks, water and fruit-based drinks, with low and no-sugar options. ...
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product news: Boost Drinks unveils limited edition variant
Boost Drinks is introducing a new limited-edition sugar-free variant, Cosmic Glow. Cosmic Glow is a mix of Grape and Cherry and will join the eight existing flavours in the Boost energy drinks range, and like them will be available as a 49p PMP. Simon Gray, founder and managing director of ...