Diageo has ditched single use, plastic straws on its premixed cans and replaced them with edible, flavoured ones instead. Pimm’s & Lemonade, for example, has a strawberry straw while Gordon’s Gin & Schweppes Tonic has a lime straw.
020 8978 6000 www.diageo.com
Ribena is launching a new 330ml single can in two flavours, Ribena Sparkling Blackcurrant and Ribena Sparkling Raspberry this month.
Milkshake brand F’real is celebrating a milestone with the installation of its 900th machine in the convenience sector.
Imperial Tobacco has announced a range extension for Embassy Signature with the launch of its new Gold Superkings variant to help retailers cater for shoppers looking for ”premium products at a great price”.
Walkers’ snack brand Quavers is bringing back two flavours to its line-up – Prawn Cocktail and Salt & Vinegar.
Luxury ice cream brand Häagen-Dazs is aiming to shake up the ice cream category by launching a 2-in-1 ice-cream, Duo; a multi-texture creation in three flavours: Belgian Chocolate & Vanilla Crunch, Dark Chocolate & Salted Caramel Crunch and Belgian Chocolate & Strawberry.
Cadbury is marking the 50th birthday of its Creme Egg with the launch of a new Golden Goobilee campaign, as Cadbury Creme Eggs return to stores nationwide.
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