Diageo has ditched single use, plastic straws on its premixed cans and replaced them with edible, flavoured ones instead. Pimm’s & Lemonade, for example, has a strawberry straw while Gordon’s Gin & Schweppes Tonic has a lime straw.
020 8978 6000 www.diageo.com
New to the UK is the Vavana range of Be in a Good Mood car air fresheners, available to retailers from Jewel First Ltd.
The energy drink brand Rockstar is undergoing a relaunch this May, with a new pack design and reformulation.
Coca-Cola is helping retailers to tap into the excitement surrounding this summer’s UEFA EURO 2020, by giving shoppers the chance to win a host of football-themed prizes in the run-up to the tournament.
Indian snacks manufacturer Cofresh has expanded its grills and crackers range with the launch of two new products featuring the UK’s most popular Anglo-Indian flavours – Mango Chutney and Onion Bhaji.
KP Snacks has expanded its £1 price-marked pack (PMP) range with the addition of three of the most popular flavours from its premium snack brand Tyrrells.
BAT UK has announced the integration of its UK e-cigarette product line, Vype, into its global brand Vuse.
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