Britvic is launching a new citrus addition to its Drench range, with a Mandarin & Lemon flavour.
The new product will be available from the 9 November.
Trystan Farnworth, commercial director, convenience and impulse at Britvic: “As consumers lead increasingly busier lifestyles, the food-on-the-go occasion continues to grow, and this latest Drench juice drink launch is the ideal accompaniment to any snack or meal deal. The Mandarin & Lemon addition provides consumers with a healthier solution whether they’re at work, on the school run or looking for that afternoon pick me up.”
The Drench Mandarin & Lemon flavoured juice drink will have an MRSP of £1.39 and will be available in 500ml bottles. There will also be a channel exclusive in the form of a 12-pack of £1 PMPs as well as a 2 for £1.70 option.
The launch will be supported with PR, shopper marketing and national consumer sampling. The sampling will entail a ‘Win Your Lunch’ game, accessed by scanning a QR code displayed on POS via a consumer’s mobile device.