Coca-Cola European Partners is kicking off the Christmas countdown with a new festive flavour for Coca-Cola zero sugar and an on-pack promotion across the Coca-Cola portfolio, offering consumers the chance to win tickets to Capital’s Jingle Bell Ball in December.
In Mid-October, a Cinnamon Limited Edition variant will be joining the Coca-Cola zero sugar portfolio. Available in a 1.25l PET pack format, the Soft Drinks Tax-exempt Coca-Cola zero sugar Cinnamon variant will feature a bespoke red and gold design to highlight the new flavour.
Coca-Cola will also be offering people the chance to win a pair of tickets to Capital’s annual Jingle Bell Ball, which will see the world’s biggest hit music artists perform live on stage.
The on-pack promotion will feature across on-the-go packs of Coca-Cola original taste, Diet Coke and Coca-Cola zero sugar for five weeks. Consumers can enter a unique code online to be in with the chance of winning a pair of tickets daily.
Simon Harrison, customer marketing director GB at Coca-Cola European Partners, said: “Last Christmas total Colas grew by 5.4%, making it a must-stock segment for retailers. We’re confident that with the early arrival of a our great tasting Cinnamon variant and Capital’s Jingle Bell Ball on-pack, the festive season will get off to a flying start for our customers. We’ll be back in November with even more activity that will keep Coca-Cola at the centre of Christmas celebrations for both consumers and retailers.”