All Seasonal articles
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News
Country Choice reveals line-up of sweet treats for Easter
Country Choice has a basket full of thaw-and-serve sweet treats in time for Easter. Alongside a must-have six-pack of fruited and spiced Hot Cross Buns, the range includes a gingerbread bunny, themed cupcakes, mallow nests, tarts and cornflake cakes. The Easter-themed cupcakes and mallow nests have a 14-day ...
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Egging you on
Although Christmas is still a few weeks away, canny retailers are already turning their thoughts to 2020 and the occasions that stack up in the first few months of the year. In 2020 Valentine’s Day (February 14) falls on a Friday making it a better day for a celebration, whether ...
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Costcutter launches "Bring Christmas together" campaign
Costcutter Supermarkets Group (CSG) has launched its festive campaign, ‘Bringing Christmas Together’, which, as well as in-store activation and offers, will include an interactive outreach campaign on social media. Following last year’s campaign, which saw online reach increase by 27%, this year will see CSG work with social influencers ...
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Coca-Cola prepares for Christmas with return of campaign
Coca-Cola is aiming to get the nation in the festive spirit with the return of its Holidays Are Coming Christmas campaign and a new TV advert. The campaign will include London buses decked out in Holidays Are Coming lights and a lenticular visual of Santa, and there will be TV ...
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Bisto brings back its community table competition
Premier Foods is bringing back its Bisto Community Table competition, which gives one retailer the chance to win a fully funded catered meal for their community. Premier Foods will also be giving away five cases of Bisto gravy to the winning retailer so local families and friends can continue getting ...
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Jelly Belly extends Harry Potter range for Christmas
Jelly Belly has extended its popular Harry Potter range in time for Christmas. New products include the Voldemort Wand (made of chocolate, with a spell sheet included), rrp £9.80; the Hogwarts Ticket Chocolate Bar 42g, rrp £4.40; Magical Sweets 59g, rrp £3.07; the Knight Bus 112g, rrp £16; and Crest ...
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Coca-Cola brings back Christmas Truck Tour
Coca-Cola has announced the return of its Coca-Cola Christmas Truck Tour. The Coca-Cola Truck will visit 19 stops nationwide before making its final stop in London on Sunday 15 December. This year Coca-Cola has partnered with Crisis – the national homelessness charity, which is now in its 52nd ...
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Country Choice introduces Christmas Jammy Shortbreads
Joining Country Choice’s festive line-up this year are Christmas Jammy Shortbreads, which are individually wrapped jam-filled biscuits decorated with either a Christmas bell or a Christmas tree. Available in mixed cases of two x eight, the biscuits have an rrp of £1.49. Also new are individual Chocolate Yule Cakes, rrp ...
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Ferrero brings back Christmas store makeover competition
Ferrero is bringing back its Sparkling Store Makeover competition where one lucky retailer will win a store makeover worth £4,000. Retailers can enter by going to www.yourperfectstore.co.uk/news-insights/blog/win-a-sparkling-store-makeover . Alternatively, retailers can post a video nomination of themselves. Levi Boorer, customer development director at Ferrero, said: “Creating theatre, like the Ferrero ...
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News
Aryzta adds a Vegan Mince Pie Tart to its festive range
Aryzta has introduced a Vegan Mince Pie Tart, comprising a vegan pastry shell filled with mincemeat and topped with a golden nutty crumble. Also available are the Turkey Chardonnay Slice and the Christmas Cracker Roll, which has all the Christmas dinner favourites wrapped in a butter pastry with ...
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Walkers teams up with Mariah Carey for Christmas campaign
Walkers is launching what it claims is its biggest ever festive on-pack promotion and marketing campaign with Mariah Carey. The promotion will run across the Walkers core range and offers shoppers the chance to win prizes every hour. Carey will be in the new Walkers Christmas TV advert ...
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Stocking the good stuff
Pernod Ricard reckons there’s a £15.5m sales opportunity in the premium wine and spirits category this Christmas, that’s there for the convenience sector’s taking. The company is urging retailers to give better visibility to premium products so they can win back sales from the grocery multiples. Pernod Ricard is investing ...
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Yule all love these
In the lead up to last Christmas, Quality Street lovers got the chance to fill tins with just their favourite twistwapped chocolates thanks to a ’Choose your favourites’ pop-up at John Lewis department stores. This year, as well as ’Choose your favourites’, shoppers at John Lewis’s flagship London store can ...
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Cofresh unveils its With Love & Spice campaign for Diwali
Indian snack brand Cofresh has revealed details of its new With Love Spice Diwali campaign, designed to boost awareness of the range and drive footfall to the store fixture in the run-up to this key selling time. Prime time programme sponsorship on premium Asian TV channels and ...
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GSK backs Beechams with £3.9m media spend
GSK is launching a Boss it with Beechams marketing campaign and new look for its cold and flu remedies, backed by a £3.9m media spend. Emily Fox, brand marketing manager at GSK, said: “The new campaign will drive awareness by keeping the brand front-of-mind during the cold and flu season, ...
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Do you dare to scare?
Nobody in the UK will be able to miss Halloween this year thanks to Boris and his Brexit deadline. With the words ’October 31’ appearing in news story after news story and countdown calendars appearing on websites, it’s a date that is very much front of mind. And whatever happens ...
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Fanta gives the range a makeover to mark Halloween
A limited-edition blood orange flavour variant is being added to the Fanta portfolio this Halloween. Fanta Dark Orange, the first Fanta product to turn jet black, will also feature werewolf-themed packaging to stand out on the shelves. The limited-edition, soft drink tax-exempt variant will be available in 500ml ...
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Haribo launches Haribo and Maoam Duo Pack for Halloween
Haribo is inviting retailers to ‘Share the Scare’ with its new Halloween exclusive – the Haribo and Maoam Duo Pack. Developed to capitalise on the key seasonal trends, while delivering the ultimate mix of treats, the Haribo and Maoam Duo Pack combines top selling gums and jellies with the category’s ...
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Spar Scotland supports Scottish Food and Drink Fortnight
Spar Scotland will be supporting Scottish Food and Drink Fortnight across all its stores again this year. This year’s campaign will run from Friday August 31 to Monday 30th September, and highlights some of the Scottish brands and products stocked in Spar stores not just during this period but throughout ...
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Otis introduces llimited edition Halloween Muffins
American sweet bakery brand Otis is getting into the spirit of Halloween this autumn, with limited edition Otis Halloween Muffins. The Otis Halloween Muffin will be available from September, and features a rich, chocolate muffin with a smooth vanilla cream, topped with a pumpkin-shaped decoration, all wrapped in a Halloween-themed ...