If you’ve been into one of the big supermarkets lately you’ll have no doubt noticed that they have many Christmas items out on show. It may seem early but you’d be wise to get some Christmas lines out sooner rather than later. The reason? Well, the confectionery companies say that many people like to shop early – spreading their spending across the weeks running up to December 25. According to Streetbees data, 49% of Christmas shoppers planned to shop earlier in 2022, and Mondelez says this trend looks set to continue for this year. And remember that some of those that spend early, eat early too so will be coming back to replace any goodies they’ve eaten.