fruitella berries

Perfetti Van Melle has expanded its range of chews with the launch of the Fruit-tella Berries & Cherry Stick.

The launch follows the success of the Berries & Cherry 170g sharing bag. Each stick contains 10 individually wrapped chews in Blackberry, Raspberry and Cherry flavours, made with real fruit juice, all-natural colours and flavours, and utilising Fruit-tella’s new vegan formula. Adding to the product’s credentials, Fruit-tella Berries & Cherry Stick is dairy, gluten and nut-free.

Lauren Potter, senior brand manager at Fruit-tella, said: “Made with only natural flavours and colourings, Berries & Cherry single stick chews allow children to enjoy our best-selling chews’ natural fruity taste and parents to relax knowing that healthy snacking worries have all been taken care of. We are delighted that Fruit-tella’s vegan and free-from formula makes the brand’s Berries & Cherry Stick an accessible treat for all the family.”