Halls, the number one medicated confectionery brand in the UK (Nielsen), is introducing a new visual identity with a new look which will see the brand’s range unified with one common design. This change aims to utilise the global image of Halls, which will also help in driving visibility and shelf standout.
Sales of Halls have grown by 32% over the past year (Nielsen) – highlighting the importance of the brand as it acts as a signpost to the category.
Cieran James, brand manager for Halls at Mondelēz International, said: “Halls is continuing to broaden its relevance across the hayfever season and in the coughs and colds season we’re the fastest growing brand, with strong year-on-year growth.
“The new look will further unleash the power of the Halls brand, leveraging synergy with the global image of Halls to further build brand equity and bring our trusted, long-established brand into the modern milieu, heightening relevance and resonance with a broader range of shoppers.”
The range includes best-selling Halls Extra strong, which provides menthol clearing, as well as the Soothers range, including Blackcurrant and Cherry variants
