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Product News Weetabix Food Company launches a new variant of its Alpen Light bars
Weetabix Food Company is adding a new variant to its Alpen Light bars range.
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Product News
KP Snacks launches campaign to support its Tyrrells range
KP Snacks has announced that it will be supporting its Tyrrells range with a £1.5m marketing investment ahead of the Christmas period.
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Product News
PG tips invests £3.8m to raise awareness of its introduction of biodegradable tea bags
PG tips is investing in a £3.8m ATL campaign to support the range and increase awareness around its introduction of biodegradable tea bags.
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Product News
Weetabix partners FA to become official breakfast of men’s and women’s teams
Weetabix Food Company and The Football Association (the FA) have partnered to encourage the nation to embrace healthy choices through their new ‘Eat Well, Live Well, Play Well’ initiative.
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Product News
Pladis launches £3m masterbrand campaign for McVitie’s
Snacking company Pladis has just launched a £3m masterbrand campaign, ‘Too Good Not to Share’, for its McVitie’s brand.
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Product News
Ginsters adds to vegan range with empanada containing Pulled Oats
Ginsters has supplemented its savoury snacks and meat-free offer by launching a vegan empanada containing Pulled Oats, a plant-based ingredient brand-new to UK savoury pastry aisles.
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Product News
CCEP reduces price points on selected 500ml PMPs for limited period
Coca-Cola European Partners (CCEP) has reduced the recommended price points for some of its 500ml bottle price-marked packs (PMPs) for a limited period of time, and says it is trying to help convenience retailers drive sales of on-the-go formats and tap into the consumer demand for value.
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Product News
Urban Eat brings back three limited-edition sandwiches for the festive period
Sandwich brand Urban Eat has announced it is bringing back three limited edition, festive favourites for the Christmas period; Turkey, Bacon & Cranberry; Vegan Feast; and a Pigs Under Blankets panini. The sandwiches will be available in out of home and convenience until 23 December.
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Product News
Return of CCEP’s special-edition festive packs
Coca-Cola European Partners (CCEP) kicks off its annual Coca-Cola Christmas countdown this month with the return of its special edition take-home festive packs. Rolling out this month, 160 million QR codes will be printed on selected Santa packs of Coca-Cola original taste, Coca-Cola zero sugar and ...
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Product News
Weetabix On The Go drives impulse purchases with new PMPs
Breakfast drinkg Weetabix On The Go has introduced a limited-edition £1 PMP range, designed to drive impulse purchases and bring shoppers into the category. Launching this month, the Weetabix On The Go bottles will be available in wholesale and convenience, including Bestway, Blakemore, BRP ...
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Product News
KP Snacks unveils new pack design across its Popchips range
KP Snacks has reduced the packaging on its Popchips portfolio by 23 tonnes per year and unveilled a new pack design across the range.
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Product News
Walkers unveils festive limited-edition Power of Sausage Roll crisps
Walkers is launching a festive limited-edition Power of Sausage Roll flavour during the Christmas period, in partnership with LadBaby and the Trussell Trust.
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Product News
Britvic signs new 20-year franchise bottling agreement with PepsiCo
Britvic has reached agreement with PepsiCo for a new and exclusive 20-year franchise bottling agreement in Great Britain for the production, distribution, marketing and sales of its carbonated soft drink brands - including Pepsi, 7UP and Mountain Dew.
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Product News
Diageo introduces new premix cocktails from two of its biggest spirits brands
Diageo is launching two new premix cocktails from two of its biggest spirits brands - Gordon’s Pink Martini (5% ABV) and Smirnoff Passion Fruit Martini (5% ABV).
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Product News
Imperial Tobacco launches new Crush variants of L&B Blue and JPS Players
Imperial Tobacco has announced the launch of New Crush variants for two of its leading brands, L&B Blue and JPS Players. Designed specifically with former crushball consumers in mind, the latest innovations are intended to present retailers with fresh opportunities for growth in the wake of the menthol ban.
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Product News
Fifo UK partners charity during Breast Cancer Awareness Month
Fifo UK, which supplies electronic gadgets and accessories to forecourts across the UK, is partnering the charity Against Breast Cancer throughout October to raise money for Breast Cancer Awareness Month.
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Product News
How to have a dead-good Halloween
When Halloween falls on a Saturday, as it does this year (October 31), it usually means bigger parties and a bigger spend.
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Product News
Swizzels plans to drive sales with virtual Halloween party
Sweet manufacturer Swizzels is aiming to ensure Halloween isn’t cancelled, despite the pandemic, by staging the UK’s largest virtual Halloween party.
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Product News
Ready brek brings back its central heating TV ad as evenings draw in
Ready brek is back on TV this month with its central heating for everyone creative, inspired by its glow advertising from the 1970s. Alongside the TV slots, which will be supported via a social media campaign, Ready brek is also focusing on the Halloween occasion instore ...
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Product News
WKD launches Raspberry Lemonade variant solely in PMP 700ml bottles
WKD is launching a new Raspberry Lemonade variant which will be offered solely in £2.99 price-marked 700ml glass bottles, to appeal exclusively to independent retailers.
