Oxo is on screen with a £2.7 million television advertising campaign for its stock pots running until February 2025.
The ‘Made with Oxo, Made with Love’ creative reminds consumers to choose Oxo, with autumn and winter being the key period for the stock category.
The advert features a gathering to celebrate a family’s grandad’s birthday, with his grandaughter helping to make a special chorizo chicken stew, which is transformed with the addition of an Oxo chicken stock pot.
The campaign is hoped, together with an on-pack promotion running until April 2025, to resonate with both loyal Oxo fans and new consumers who are looking for inspiration to make flavourful dishes throughout the week.
Premier Foods’ marketing director for flavourings & seasonings Mark Alldred says the business expects the campaign to reach 71% of UK adults 6.4 times on average across TV and YouTube, meaning that 38 million people will see the advert.
“Now that we’re going into the autumn and winter months, a key moment for the stock category, there really was no better time to debut our new creative. We want to remind consumers of the importance of bringing the family together over mealtimes and how they can make these moments even more special and importantly, tasty,” he says.
“We want to support retailers during this peak moment for the category and make sure that Oxo is top of mind for shoppers when they are in store,” he adds.
