Volvic is launching a new organic iced tea range, Volvic Infusions.
Volvic Infusions pays tribute to Volvic’s volcanic heritage, with organic ingredients that are inspired by volcanoes around the world.
The recipes use Volvic mineral water, organic tea infusions and natural fruit flavours.
The range is also low in sugar, subtly sweetened using organic cane sugar and a hint of organic lemon juice, amounting to only 2.3 grams of sugar for every 100ml.
The range will consist of two flavours: Organic hibiscus infusion with lychee and passion fruit flavours, inspired by Piton de la Fournaise Volcano in Reunion Island; and Organic white tea infusion with rhubarb and lingonberry flavours, inspired by Eyjafjallajökull Volcano in Iceland.
Jacqueline Lane, brand manager, Danone Waters UK & Ireland, said: “We’re delighted to bring Volvic Infusions to the market and offer consumers a delicious and refreshing drink with significantly lower sugar than many other soft drinks available.
“Each flavour is inspired by the heritage of stunning volcanoes around the world. The result is an organic, unique and natural tasting range. We’ve also created premium and distinctive packaging to bring to life the USPs of this product and ensure a strong stand out on shelf.”
Volvic Infusions will be available in 370ml format in Budgens and Londis stores from mid-August and Tesco Express stores from October, priced at £1.49.