Yazoo is launching its new SoooOO Tasty campaign across outdoor and digital to target 16 – 24 year olds on-the-go.

From later this month through to September, Yazoo will be publicising its taste with its advertising campaign across six sheets, YouTube, Facebook and Instagram, supported by shopper and sampling activity. The audience will see bottles of chocolate, strawberry and banana Yazoo being stolen by comical items. From an umbrella to BBQ tongs and even a drone.

Richard Duplock, Yazoo marketing manager at FrieslandCampina, said: “Flavoured milk is a taste-driven category and the new Yazoo campaign puts taste at the forefront of the creative with the objective of enticing new consumers into the growing flavoured milk drink category.”

The new digital SoooOO Tasty campaign is expected to reach five million young adults and six-sheets will be showcased across 1,450 sites nationwide from 30 July until 12 August, with the digital section running from 23 July until 16 September.