Britvic’s newest Fruit Shoot addition will be hitting TV screens nationwide from October for the first time as a 10-second tag at the end of the brand’s ‘It’s My Thing’ advert.
The 30-second advert will run between October and November this year and will re-appear in January and February 2019 for another burst, to drive even further awareness of the brand among parents of children aged between 4 and 8 years-old.
Trystan Farnworth, commercial director, convenience and impulse at Britvic, commented: “Juiced has been a fantastic addition to the Fruit Shoot portfolio and the brand has gone from strength to strength since it came to market in February this year. In the first six months following its launch, it climbed to be the No.1 kids drink launch over the last year. Consumer research has also shown positive feedback from both kids and parents alike, with 94% of parents saying they would buy Juiced, so we are confident that the brand will continue its domination of the market.
“Juiced is the perfect brand for mums and dads to include in kids’ lunch boxes now that the new school year is in full swing. Any retailers wanting to boost profits should stock up now and maintain stock levels throughout the campaign to grow their soft drinks sales.”