Tropicana, the not from concentrate juice brand, is celebrating the good stuff in its 100% pure pressed fruit with a new look for its on-the-go range, plus a marketing campaign.
The brand is also introducing two new flavours: Watermelon, Apple & Raspberry juice and new Mixed Berries. Both are available in a 300ml size perfect for on-the-go and provide 1 of your recommended 5 a day.
Louise Hardman, brand manager for juices at PepsiCo UK, commented: “Our ambition is to expand Tropicana beyond breakfast by providing a delicious, nutritious and colourful array of 100% pure pressed fruit juices.
“We are excited to introduce the vibrant new look on our little bottles, perfect for on-the-go in addition to our two delicious new and on-trend flavours, all of which will be supported with a significant summer media campaign.”