Boost Drinks is introducing a new limited-edition sugar-free variant, Cosmic Glow.

Cosmic Glow is a mix of Grape and Cherry and will join the eight existing flavours in the Boost energy drinks range, and like them will be available as a 49p PMP.

Simon Gray, founder and managing director of Boost, said: “At Boost, we’ve been keeping a close eye on consumption and flavour trends, working hard to develop a new product that works for independent retailers and consumers. Not only do the flavours of Cosmic Glow work well in the winter months, but its vibrant flavour mix is also the perfect option for the increasing number of consumers opting for a non-alcoholic drink option during festivities such as Bonfire Night and Diwali.

“We’ve enjoyed great success with the launch of our other limited-edition variants in the past, as we know bringing new options to the market helps build strong relationships with consumers. We also want to do everything we can to support retailers, so we’ve given it a great price that ensures a strong return for retailers. Cosmic Glow is also sugar free, giving you more options for those shoppers who are looking for lower sugar alternatives.”

The marketing and PR campaign to accompany the launch will include a video campaign across Boost’s social media platforms and using outdoor media advertising. Boost will also be giving away samples at student nights and in student accommodation across Northern Ireland.