This summer, Volvic will re-launch its entire Juiced range, re-naming it Volvic Juicy.
The new name comes with a new look – including redesigned packaging which dials up the product cues such as being refreshing and tasty.
The new range includes Volvic Juicy, Orange, with a reformulated recipe reducing the sugar from 4.8g to 4.1g, and Volvic Juicy, Blackcurrant, a new variant, replacing the Volvic Juiced Berry recipe.
Adrienne O’Brien, Volvic UK & Ireland brand lead, commented: “We’re delighted to relaunch Volvic Juicy in the market and we’re confident it won’t disappoint our customers.
“We’re incredibly proud of the reformulated orange variant, and we did extensive consumer testing on the new Blackcurrant variant to ensure it delivered on taste without the high sugar intake.
“The results of our taste tests were really positive surpassing many of the other higher sugar drinks on the market.
“Summer is a crucial time for retailers to grow their soft drinks sales, and we’re here to support them in making the most of the opportunity as well as meet consumer needs and offer something delicious to the soft drinks category.”