All Soft drinks articles – Page 10
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News
Highland Spring reveals new look for sparkling range
Highland Spring has unveiled a new look for its Sparkling range to better showcase its provenance and everyday hydration credentials. Carol Saunders, head of marketing at Highland Spring Group, said: “We saw huge success with the launch of our new look Still range in 2017 and now is the time ...
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Lucozade launches £10m Spark Something campaign
Lucozade Energy is launching a £10m marketing campaign called Spark Something. The campaign will involve TV, outdoor, social and digital advertising, as well as in-store activation through POS materials including FSDUs, barkers and shelf wobblers. “The campaign will position the market-leading energy brand as one that sparks positive energy, broadening ...
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Volvic launches British-made fruit and spring water drink
Volvic has unveiled L’mon, a new range of zesty, sparkling drinks produced in the UK, combining at least 25% real fruit juice and British spring water. Jacqueline Lane, senior brand manager for Volvic UK & Ireland, commented: “Now, more than ever, consumers are on the lookout for healthier products, which ...
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Sales pour in
What a year of ups and downs 2018 was for the soft drinks category. On the downside we had the introduction of the soft drinks tax as well as the shortage of carbon dioxide, but on the upside there was the England team’s bettter-than-expected performance in the World Cup and ...
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Tetley invests £1.3m in its Cold Infusions range
Tetley has announced a £1.3m investment in its Tetley Cold Infusions range with new products, new formats, and a wide-reaching programme of marketing and in-store support starting this month. First up is the launch of a new flavour, Strawberry and Watermelon, with no caffeine, sugar or artificial flavours. Available in ...
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Britvic runs on-pack promotion across Robinsons Refresh’d range
Britvic is aiming to help convenience retailers drive sales this summer with an on-pack promotion across its Robinsons Refresh’d range. Promotional packs rolling out now until mid-June will offer shoppers the chance to win Wimbledon experiences – from branded towels to VIP tickets to a tennis match during the tournament. ...
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Rubicon flaunts partnership with England Cricket Team
Barr Soft Drinks is highlighting Rubicon’s status as the official soft drinks partner of the England Cricket Team with a summer-long campaign. The exotic juice brand’s £2m ‘Catch the Taste of Summer’ campaign will engage fans with a raft of marketing activity in its biggest ever cricket partnership, with the ...
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Britvic brings back Fido Dido to drive 7UP Free sales
7UP is reuniting with Fido Dido to celebrate the beverage and encourage people to slow down and appreciate the little things in life. Fido Dido will appear across 7UP Free limited-edition packs from April in an effort to drive visibility on shelf and to introduce the character and his mentality ...
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Lucozade Ribena Suntory spends £6.2m on campaign
Lucozade Ribena Suntory is launching a £6.2m marketing campaign featuring its infused blackcurrant water range Ribena Frusion. Launching with a TV advert, the Blackcurrant Artistry campaign will highlight the natural credentials of the brand across its ready-to-drink, cartons, squash and new Ribena Frusion range. Charlotte Flook, head of Ribena at ...
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Barr Soft Drinks launches its new Irn-Bru advertising campaign
Barr Soft Drinks is investing £6m in its Irn-Bru flavoured carbonate brand, with a new campaign that will urge shoppers to ‘get some Irn in you’. The national campaign will be spearheaded by two new adverts which break in April, with the Irn-Bru attitude and personality that the brand is ...
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Britvic adds new variant to its Aqua Libra range
Britvic is introducing a new flavour to its infused sparkling water brand, Aqua Libra, supported with a new pack design across the range. Aqua Libra Cucumber, Mint & Lime is intended to complement the existing Raspberry & Apple and Grapefruit & Pineapple flavours. It combines a range of on-trend flavours ...
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Yazoo introduces limited-edition Choc Caramel flavour
Milk drink brand Yazoo has announced its new limited-edition flavour Choc Caramel. Available from this month, the flavour will launch exclusively in convenience with 400ml £1 price-marked packs and the standard 400ml format (RSP £1.15). Wayne Thompson, customer marketing manager at FrieslandCampina, said: “We’ve seen how popular our limited-edition flavours ...
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Britvic expands its range of sugar-free Tango
Britvic is investing in its Tango brand with the introduction of three new sugar-free flavours, a packaging re-design and a £2.2m marketing investment which will see the brand back on TV for the first time in four years. Available in-store from this week, new flavours include Tropical, Strawberry & Watermelon ...
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Coca-Cola Premier League Trophy goes on tour
Coca-Cola European Partners has revealed the dates and locations for the Official Coca-Cola Premier League Trophy Tour, which will give fans the opportunity to have their photograph taken with the Premier League trophy and enjoy some unique football experiences. As well as having the chance to get up close with ...
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Lucozade Energy revamps packaging
Lucozade Energy is introducing a new pack refresh across its flavours range. The new look is intended to create more consistency across the Lucozade Energy flavours range, giving it a unified look that will drive further stand-out and appeal on shelf. The new packs will start to become available for ...
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New advertising for Capri-Sun celebrates free from credentials
Coca-Cola European Partners (CCEP) has unveiled a new advertising campaign for Capri-Sun original to highlight that the brand contains no preservatives, colours or artificial sweeteners. The campaign follows Capri-Sun original’s 50% reduction in sugar, which took place in 2018. The new advertising campaign runs from the 11 March until the ...
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Vim & vigour
The number of cans of Red Bull you sold in your forecourt store last year contributed to the brand selling 6.79 billion cans worldwide. It’s a staggering figure that’s 7.7% up on 2017 sales. In the UK, according to IRI data, Red Bull is growing 8.4% in value and 12% ...
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Britvic introduces Raspberry to Pepsi Max line-up
Britvic is introducing a new addition to its Pepsi Max range with a raspberry flavour joining the line-up in convenience from March. The no sugar raspberry flavour will be available alongside the cherry and ginger variants. Trystan Farnworth, commercial director, convenience and impulse at Britvic, commented: “The latest addition of ...
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Red Bull adds coconut and berry energy drink
Red Bull is bringing a new addition to the Editions range with the introduction of new Red Bull Coconut Berry Edition. Mark Bell, Red Bull strategy and planning manager, commented: “As the top performing energy drink brand, we understand the importance of bringing on-trend flavours to the category. “The launch ...
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Volvic launches rhubarb flavour special edition
Bottled water brand Volvic has launched Touch of Fruit Sugar Free Rhubarb flavour in a special edition. It is available exclusively in Sainsbury’s this month and nationwide from March in the UK and Ireland. Volvic brand manager Maria-Tzina Leria commented: “We’re excited to bring Volvic Touch of Fruit Sugar Free ...