All Soft drinks articles – Page 10
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Britvic pushes can sales with PMP mix & match promotion
Britvic is aiming to drive incremental sales of carbonated drinks in 330ml cans through a new price-marked mix and match promotion. The company says the move will allow retailers to tap into the canned drink market, which had eight million buyers in the UK in the year leading up to ...
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Krispy Kreme unveils Vimto doughnut variant
The doughnut brand Krispy Kreme has partnered with Nichols plc to add Vimto’s taste to a limited edition range of doughnuts. The collaboration is the first of its kind, with Vimto being the first soft drinks brand to be added to the Krispy Kreme offering. The Krispy Kreme launches are ...
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Rockstar targets mornings with new First Start
Barr Soft Drinks is targeting morning consumption with the launch of the Rockstar First Start energy drink, which combines natural caffeine with fruit juice. It comes in two flavours: Mixed Berries and Orange Clementine. The drinks, which contain no added sugar, provide a much-needed morning boost, with fruit juice (5%) ...
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Volvic enters iced tea market with two Infusions
Volvic has launched a new organic iced tea range called Volvic Infusions. There are two flavours: Hibiscus Infusion with Lychee & Passion Fruit and White Tea Infusion with Rhubarb & Lingonberry. The 370ml premium drinks are low in sugar and retail at £1.49. 020 8799 5800https://corporate.danone.co.uk
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Diageo swaps plastic straws for edible ones
Diageo has ditched single use, plastic straws on its premixed cans and replaced them with edible, flavoured ones instead. Pimm’s & Lemonade, for example, has a strawberry straw while Gordon’s Gin & Schweppes Tonic has a lime straw. 020 8978 6000 www.diageo.com
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Coke original and Coke zero sugar unified in red
Coca-Cola Great Britain has unveiled a new design featuring new-look packaging for Coca-Cola original and Coca-Cola zero sugar. The changes unify both variants with the Coca-Cola red and form part of the company’s strategy to encourage more people to try Coca-Cola zero sugar. 08457 227222 www.cokecce.co.uk
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product news: Coca-Cola partners Premier League
Premier League and Coca-Cola Great Britain have announced a new three-and-a-half-year partnership, starting in January 2019. It is the first sponsorship Coca-Cola Great Britain will activate across multiple brands within its portfolio, showcasing a range of drinks including sparkling soft drinks, water and fruit-based drinks, with low and no-sugar options. ...
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product news: Nestlé Waters updates emoji bottles
Nestlé Waters UK is updating its range of emoji bottles from its Nestlé Pure Life portfolio, which is designed to inspire children to drink more water. The four new designs – the sunglasses emoji, a space monkey, a unicorn and Dalmatian – have been introduced and will replace the existing ...
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product news: Boost Drinks unveils limited edition variant
Boost Drinks is introducing a new limited-edition sugar-free variant, Cosmic Glow. Cosmic Glow is a mix of Grape and Cherry and will join the eight existing flavours in the Boost energy drinks range, and like them will be available as a 49p PMP. Simon Gray, founder and managing director of ...
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Product news: Distinguishing features for new Coca-Cola packaging
Coca-Cola Great Britain has revealed a new design for the Coca-Cola range featuring new look packaging for Coca-Cola original taste and Coca-Cola zero sugar. The changes unify both variants with the iconic Coca-Cola red and form part of the company’s commercial strategy to encourage more people to try Coca-Cola zero ...
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product news: Volvic introduces iced tea range
Volvic is launching a new organic iced tea range, Volvic Infusions. Volvic Infusions pays tribute to Volvic’s volcanic heritage, with organic ingredients that are inspired by volcanoes around the world. The recipes use Volvic mineral water, organic tea infusions and natural fruit flavours. The range is also low in sugar, ...
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product news: Volvic re-launches Juiced range
This summer, Volvic will re-launch its entire Juiced range, re-naming it Volvic Juicy. The new name comes with a new look – including redesigned packaging which dials up the product cues such as being refreshing and tasty. The new range includes Volvic Juicy, Orange, with a reformulated recipe reducing the ...
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product news: Pepsi Max revives taste challenge
Pepsi Max is calling on consumers to experience its taste in the Pepsi Max Taste Challenge. Originally launched in the 1970s, the Pepsi Taste Challenge is back for 2018 in a refreshed way. Pepsi Max encourages people to take part in a blind taste test of two sips to decide ...
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product news: Lucozade Energy becomes Larazade temporarily
Lucozade Energy has announced its transformation into Larazade to mark a new partnership with the upcoming game release of Shadow of the Tomb Raider, starring Lara Croft. The Lucozade Energy Orange and Original flavours will be transformed into Larazade for a limited time, with more than 80 million promotional bottles ...
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product news: Tropicana revamps on-the-go range
Tropicana, the not from concentrate juice brand, is celebrating the good stuff in its 100% pure pressed fruit with a new look for its on-the-go range, plus a marketing campaign. The brand is also introducing two new flavours: Watermelon, Apple & Raspberry juice and new Mixed Berries. Both are available ...
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product news: Purdey’s highlights energy proposition
Britvic has announced a positioning revamp for Purdey’s, supported by a seasonal campaign that aims to grow demand for healthier energy drinks and drive sales for stockists this summer. The new brand descriptor, rolling out on packs now, will see the brand repositioned from ‘multivitamin fruit drink’ to ‘multivitamin energy’. ...
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product news: PepsiCo refreshes Copella positioning
The apple juice brand Copella is refreshing its positioning with the aim of attracting new consumers and generating growth. The re-positioning from the PepsiCo-owned brand will arrive in stores this month, with new packaging, and will be supported by a campaign to celebrate the “true taste of nature”. The redesign ...
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product news: Yazoo launches tasty campaign
Yazoo is launching its new SoooOO Tasty campaign across outdoor and digital to target 16 – 24 year olds on-the-go. From later this month through to September, Yazoo will be publicising its taste with its advertising campaign across six sheets, YouTube, Facebook and Instagram, supported by shopper and sampling activity. ...
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Stimulate your sales
The functional food and drink sector has become a massive market, yet it’s still relatively new compared to more established FMCG categories. And as the market has grown, it’s started to fragment into different types of products bars, gums and bagged snacks with an array of benefits which can sometimes ...
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New look for Naked as well as a new variety
Smoothie brand Naked is getting a makeover which includes a new pack design alongside the launch of a new and improved Tropical Punch variant, and a new Protein Pomegranate flavour. Naked is also getting a new ambassador tennis player, Johanna Konta. 0118 930 6666 www.pepsico.co.uk