All Soft drinks articles – Page 10
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News
Barr Soft Drinks launches Irn-Bru on-pack promotion
Barr Soft Drinks is aiming to drive retailer sales this summer with what it describes as its biggest ever on-pack promotion for Irn-Bru, giving consumers the opportunity to win thousands of summer prizes. Bru-Nanza will run during July and August, offering consumers the chance to win Irn-Bru branded items, including ...
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NewsCoca-Cola and Costa produce canned RTD coffee
The Coca-Cola Company and Costa Coffee have unveiled Costa Coffee Ready-to-Drink (RTD), a chilled, canned coffee brewed with Costa Coffee beans, designed for consumers looking for a genuine coffee hit. Costa Coffee RTD will launch with three of Costa Coffee’s most popular variants – Classic Latte, Caramel Latte and Black ...
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News
S.Pellegrino expands range with Mediterranean flavours
Sparkling water brand S.Pellegrino is expanding its range with the launch of S.Pellegrino Essenza. The new product is a blend of Mediterranean flavours in S.Pellegrino bubbles, available in a 33cl can format. The new range includes three Mediterranean fruit flavours; Lemon & Lemon Zest, Tangerine & Strawberry, and Dark Morello ...
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News
Boost Drinks launches chance to win trip to New York
This summer, Boost Drinks is launching a new on-pack promotion across its 250ml Original Energy and Original Sugar-Free PMP variants. Running from 10 June to 20 October, the promotion offers consumers the chance to win a trip for two to New York, along with daily and weekly giveaways including BOSE ...
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News
Britvic offers parents chance to shoot for the moon
Britvic’s latest on-pack promotion across its Fruit Shoot brand this summer will give parents the chance to win their kids dream ‘thing’. Available to convenience stores from early July, the ‘Fruit Shoot for the Moon’ on-pack promotion gives parents 12 opportunities to win their kids ultimate dream experience of their ...
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News
Coca-Cola celebrates launch of energy drink
To celebrate the arrival of Coca-Cola Energy, a new multi-million-pound fully integrated campaign has been launched. The campaign includes a partnership with Spotify that will allow listeners to enjoy a sponsored ‘energy boosted’ playlist and more than 300,000 samples will be given out at festivals across the country to keep ...
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News
Britvic supports sugar-free Tango with £1.2m campaign
Britvic is rolling out a new £1.2m marketing campaign to support its sugar-free Tango range. Two creatives, one for TV and the other for cinema, will see the first introduction of the Tanguru, played by Funny Women Champion, Thanyia Moore. Rachel Astbury-Phillips, OOH commercial director at Britvic, commented: “While the ...
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News
Lucozade Sport unveils bottles featuring England Lionesses
Lucozade Sport is unveiling special-edition bottles as part of its partnership with the England Lionesses ahead of the FIFA Women’s World Cup 2019. The new designs are part of Lucozade Sport’s campaign which includes TV, digital, social, outdoor and in-store activity to help retailers make the most of this significant ...
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News
Highland Spring reveals new look for sparkling range
Highland Spring has unveiled a new look for its Sparkling range to better showcase its provenance and everyday hydration credentials. Carol Saunders, head of marketing at Highland Spring Group, said: “We saw huge success with the launch of our new look Still range in 2017 and now is the time ...
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News
Lucozade launches £10m Spark Something campaign
Lucozade Energy is launching a £10m marketing campaign called Spark Something. The campaign will involve TV, outdoor, social and digital advertising, as well as in-store activation through POS materials including FSDUs, barkers and shelf wobblers. “The campaign will position the market-leading energy brand as one that sparks positive energy, broadening ...
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News
Volvic launches British-made fruit and spring water drink
Volvic has unveiled L’mon, a new range of zesty, sparkling drinks produced in the UK, combining at least 25% real fruit juice and British spring water. Jacqueline Lane, senior brand manager for Volvic UK & Ireland, commented: “Now, more than ever, consumers are on the lookout for healthier products, which ...
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News
Sales pour in
What a year of ups and downs 2018 was for the soft drinks category. On the downside we had the introduction of the soft drinks tax as well as the shortage of carbon dioxide, but on the upside there was the England team’s bettter-than-expected performance in the World Cup and ...
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News
Tetley invests £1.3m in its Cold Infusions range
Tetley has announced a £1.3m investment in its Tetley Cold Infusions range with new products, new formats, and a wide-reaching programme of marketing and in-store support starting this month. First up is the launch of a new flavour, Strawberry and Watermelon, with no caffeine, sugar or artificial flavours. Available in ...
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News
Britvic runs on-pack promotion across Robinsons Refresh’d range
Britvic is aiming to help convenience retailers drive sales this summer with an on-pack promotion across its Robinsons Refresh’d range. Promotional packs rolling out now until mid-June will offer shoppers the chance to win Wimbledon experiences – from branded towels to VIP tickets to a tennis match during the tournament. ...
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News
Rubicon flaunts partnership with England Cricket Team
Barr Soft Drinks is highlighting Rubicon’s status as the official soft drinks partner of the England Cricket Team with a summer-long campaign. The exotic juice brand’s £2m ‘Catch the Taste of Summer’ campaign will engage fans with a raft of marketing activity in its biggest ever cricket partnership, with the ...
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News
Britvic brings back Fido Dido to drive 7UP Free sales
7UP is reuniting with Fido Dido to celebrate the beverage and encourage people to slow down and appreciate the little things in life. Fido Dido will appear across 7UP Free limited-edition packs from April in an effort to drive visibility on shelf and to introduce the character and his mentality ...
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News
Lucozade Ribena Suntory spends £6.2m on campaign
Lucozade Ribena Suntory is launching a £6.2m marketing campaign featuring its infused blackcurrant water range Ribena Frusion. Launching with a TV advert, the Blackcurrant Artistry campaign will highlight the natural credentials of the brand across its ready-to-drink, cartons, squash and new Ribena Frusion range. Charlotte Flook, head of Ribena at ...
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News
Barr Soft Drinks launches its new Irn-Bru advertising campaign
Barr Soft Drinks is investing £6m in its Irn-Bru flavoured carbonate brand, with a new campaign that will urge shoppers to ‘get some Irn in you’. The national campaign will be spearheaded by two new adverts which break in April, with the Irn-Bru attitude and personality that the brand is ...
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News
Britvic adds new variant to its Aqua Libra range
Britvic is introducing a new flavour to its infused sparkling water brand, Aqua Libra, supported with a new pack design across the range. Aqua Libra Cucumber, Mint & Lime is intended to complement the existing Raspberry & Apple and Grapefruit & Pineapple flavours. It combines a range of on-trend flavours ...
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News
Yazoo introduces limited-edition Choc Caramel flavour
Milk drink brand Yazoo has announced its new limited-edition flavour Choc Caramel. Available from this month, the flavour will launch exclusively in convenience with 400ml £1 price-marked packs and the standard 400ml format (RSP £1.15). Wayne Thompson, customer marketing manager at FrieslandCampina, said: “We’ve seen how popular our limited-edition flavours ...