All Soft drinks articles – Page 6

  • News

    Alpro unveils TV campaign featuring Usain Bolt

    2019-10-25T00:00:00Z

    Alpro is unveiling its biggest national TV campaign with a new creative featuring Usain Bolt.Hitting screens nationwide on 18 November, the advert forms part of the cross-channel marketing campaign, ‘Good For You’.“‘Good For You’ is all about cheerleading life’s triers as they go about making progress their own way, and ...

  • News

    Barr gives Irn-Bru energy drink a nationwide roll-out

    2019-10-18T00:00:00Z

    Irn-Bru has launched a nationwide roll-out for its energy drink Irn-Bru Energy, after a launch in Scotland earlier this year.The new drink combines the flavour of Irn-Bru with the taurine, caffeine, B vitamins and taste of an energy drink and will be available in sugar and no sugar options.“Energy is ...

  • News

    Frieslandcampina introduces cold coffee brand

    2019-10-04T00:00:00Z

    Frieslandcampina, the Dutch dairy giant, has launched an on-the-go cold coffee drink, Barista Coffee Co, exclusively to the convenience and wholesale sectors. Initially launching the drink in two flavours of 250ml – traditional Caffe Latte, and Caramel Latte – FrieslandCampina has plans to release more flavours before the end of ...

  • News

    Polar Krush introduces new fizzy frozen drink

    2019-09-27T00:00:00Z

    Polar Krush, the UK-based iced drinks maker, has announced the launch of a new fizzy frozen brand. The Vortex Fizzing Ice Storm frozen brand comes in four flavours: Blue Raspberry, Strawberry, Lemon & Lime and Tropical. It is sold through self-serve dispensing units, which are available to retailers serving two ...

  • News

    CCEP redesigns Sprite bottles to make them easier to recycle

    2019-09-27T00:00:00Z

    Coca-Cola European Partners (CCEP) has unveiled a new ATL campaign to support the launch of its re-designed Sprite bottles that are easier to recycle.The ‘Clear is the new Green’ campaign will educate consumers on the recyclability of the Sprite packaging. Consumers will see that the iconic green Sprite bottle has ...

  • News

    Lucozade Ribena Suntory announces plastic plan

    2019-09-13T00:00:00Z

    Lucozade Ribena Suntory, through its parent company Suntory Beverage and Food Europe (SBFE), has set out a plan to move to 100% sustainable plastic bottles within a decade, moving away from virgin plastic derived from fossil fuels.By 2030 the company will aim to use plastic that has been previously used ...

  • News

    Fanta gives the range a makeover to mark Halloween

    2019-09-04T00:00:00Z

    A limited-edition blood orange flavour variant is being added to the Fanta portfolio this Halloween. Fanta Dark Orange, the first Fanta product to turn jet black, will also feature werewolf-themed packaging to stand out on the shelves. The limited-edition, soft drink tax-exempt variant will be available in 500ml plain and ...

  • News

    Diet Coke introduces limited-edition can designs

    2019-09-04T00:00:00Z

    Coca-Cola European Partners has launched eight new limited-edition can designs for Diet Coke. The 330ml cans featuring phrases such as “I’m in”, “Yaasss”, “ Okay, but no” and “Get it” will hit shelves this month. Simon Harrison, vice president of commercial development at Coca-Cola European Partners GB, said: “The limited-edition ...

  • News

    Savsé updates its HPP Protein Smoothie range

    2019-08-30T00:00:00Z

    Cold pressed juices and smoothie brand Savsé, is updating its HPP protein smoothie range with the launch of a new product, Protein Passion.Offering 12.5g of protein per bottle and one of your 5-a-day, the new cold pressed protein smoothie combines whey, turmeric juice and coconut milk with a selection of ...

  • News

    Highland Spring backs sparkling water with remarkabubble campaign

    2019-08-14T00:00:00Z

    Highland Spring has unveiled its biggest ever investment in its sparkling water. The £1m investment includes a new ‘Remarkabubble’ campaign to address the changing consumption habits of sparkling water by championing its role as a refreshing treat at any time of day. The four-week, multi-channel campaign is set to go ...

  • News

    Actimel launches range of Fruit & Veg Cultured Shots

    2019-08-14T00:00:00Z

    Actimel has launched a new product range of Fruit & Veg Cultured Shots.Having landed on juice and smoothie aisles across the UK and Ireland in late July, the shots aim to give those on-the-go a quick and convenient drink, which is tasty and can help to support the immune system.Actimel ...

  • News

    Jimmy’s Iced Coffee enhances green credentials

    2019-08-09T00:00:00Z

    Jimmy’s Iced Coffee has launched a Flat White, Extra Shot in a 100% recyclable can. The Iced Flat White, new to shelves this month, is the brand’s first beverage to come in an aluminium can. The aluminium can was chosen for its eco credentials as it will not degrade irrespective ...

  • News

    Coca-Cola celebrates newly promoted Premier League teams

    2019-08-09T00:00:00Z

    Coca-Cola, the official soft drink partner of the Premier League, has unveiled a new version of its ‘Where Everyone Plays’ TV advert to welcome the three promoted clubs – Aston Villa, Norwich City and Sheffield United – to the Premier League. The advert features fans of each of the newly ...

  • News

    Yazoo Kids supports Change4Life sugar reduction campaign

    2019-08-09T00:00:00Z

    Yazoo Kids is supporting Change4Life this year, a move that will see the Good Choice badge alongside bottles of Strawberry and Banana packs in store and within its marketing mix across the country. The Change4Life campaign encourages families to cut back on sugar by making a few simple swaps to ...

  • News

    New Coca-Cola campaign aims to spark memories of magic

    2019-08-02T00:00:00Z

    Coca-Cola is backed by a new campaign, that has been created to spark memories of the ‘magic’ associated with enjoying the drink. The new ad follows a woman who is enjoying a Coca-Cola and as she feels the distinctive bubbles of her first sip, she is transported back to memories ...

  • News

    Fentimans introduces light soft drink range

    2019-07-26T00:00:00Z

    Fentimans, the botanical drinks maker, is launching a new light soft drinks range, to better meet the needs of a growing audience seeking reduced calories in premium soft drinks. The ‘light’ range includes a lower calorie version of its Rose Lemonade, plus Gently Sparkling Elderflower and Sparkling Raspberry. The drinks ...

  • News

    Red Bull celebrates Ben Stokes’ World Cup cricket triumph

    2019-07-19T00:00:00Z

    Red Bull is celebrating the success of one of its professional athletes, Ben Stokes, after England’s win at the Cricket World Cup Final. Currently one of the faces of the Project Pro campaign, cans featuring Ben Stokes sold at a rate of over half a million a week during the ...

  • News

    Coca-Cola GB steps up its plastic recycling programme

    2019-07-12T00:00:00Z

    Coca-Cola GB has announced that its recycling partnership with Merlin Entertainment will be continuing over the summer – following its initial launch in 2018. The programme will see visitors rewarded for using specifically designed Coca-Cola reverse vending machines, offering 50% off entry at Merlin Entertainments in exchange for recycling an ...

  • News

    Britvic emphasises sunshine effect on Lipton sales

    2019-07-12T00:00:00Z

    Britvic is launching a £3m summer campaign, ‘Sunshine Makes It Taste Better’ for Ice Tea brand Lipton, to help retailers capitalise on summer soft drink sales. The multi-platform campaign includes a new TV creative to drive brand awareness and help keep the product front-of-mind for customers. Rachel Phillips, OOH commercial ...

  • News

    FrieslandCampina brings Chocomel to UK market

    2019-07-12T00:00:00Z

    Dairy giant FrieslandCampina has introduced a creamy chocolate drink, Chocomel, from the Netherlands. It is now available to wholesale and convenience channels in single-serving ‘to-go’ 250ml cans (RRP: £1.65) targeting on-the-go snacking. Kate Allison, marketing manager for FrieslandCampina, said: “For more than 80 years, Chocomel has been a firm favourite ...