Britvic is aiming to help convenience retailers drive sales this summer with an on-pack promotion across its Robinsons Refresh’d range.
Promotional packs rolling out now until mid-June will offer shoppers the chance to win Wimbledon experiences – from branded towels to VIP tickets to a tennis match during the tournament.
Robinsons is also celebrating the brand’s 84-year association with Wimbledon with a £3m campaign over the summer months,, which includes a TV campaign going live at the beginning of May as well as in-store, radio and social media activations.
The promotion will run across all three flavours in the range – Raspberry and Apple, Orange and Passionfruit, and Apple and Kiwi – with shoppers scanning the QR code on-pack for the chance to win.
They will then be asked to answer one question and those supplying the correct answer will be added to the weekly prize draw.
Rachel Phillips, OOH commercial director at Britvic, commented: “Robinsons Refresh’d is perfectly placed to help drive summer sales, and the Wimbledon tournament is watched and celebrated across the country. That means our on-pack promotion for shoppers to win Wimbledon themed prizes will drive brand awareness during a key seasonal peak for soft drinks.
“With Robinsons Refresh’d available in 500ml bottles including price-marked packs, it is a great option for retailers to include in meal deals or as part of a picnic offering – making sure the bottles are chilled so that they can be enjoyed straight away.”
The on-pack promotion will be on standard and price-marked 500ml bottles, with prize draws running until the end of July.
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