All Soft drinks articles – Page 14
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News
product news: Strathmore Water adds botanics to range
Barr Soft Drinks is launching Strathmore Botanics, made with spring water infused with natural botanicals and fruit flavours, with zero calories and no added sugar. “Water consumption is on the rise, with the category growing by £148m in the last two years, driven by an increase in the number of ...
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product news: New look for Diet Coke heralds wave of initiatives from CCEP
CCEP has unveiled a new £10m advertising campaign for Diet Coke, to support its new campaign for 2018. As part of a brand refresh, the first development will see packs across GB take on a new look and feel. The new pack design coincides with the arrival of new flavours ...
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product news: Rubicon unveils relaunch of stills range
Barr Soft Drinks is unveiling a relaunch of its Rubicon Stills range, in a move that will target the broadest possible range of consumers across a wide variety of occasions. The new stills range will comprise three products – Rubicon Regular, Rubicon Deluxe and Rubicon Light & Fruity – attracting ...
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product news: Nurishment extends its range
Grace Foods UK is launching a no added sugar variant of vanilla-flavoured Nurishment Original, the vitamin enriched milk drink. Nimal Amitirigala, GraceKennedy’s global category manager, beverages, said: “The new category-boosting product launches with a £1 PMP and delivers the same great taste as best-selling regular Nurishment Original Vanilla, but with ...
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product news: Highland Spring gives campaign some oomph
Highland Spring has unveiled its latest campaign, titled H2Oomph. Encouraging consumers to enjoy life with added value, the activity kicks off with a new on-pack promotion and forms part of the brand’s ongoing ‘Brave By Nature’ positioning. Consumers will be given the opportunity win experiences with added oomph - familiar ...
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product news: Boost adds punch variant
Boost drinks is introducing a new sugar free Punch Power 250ml can. Punch is the fastest growing flavour in Energy and Boost is launching its own SKU to the market this March to attract new customers to the drinks fixture. The new Punch Power flavour features a fusion of mango, ...
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product news: Yazoo highlights no added sugar range
Flavoured milk brand Yazoo is launching a £200,000 advertising campaign for its No Added Sugar range. The activity will see the drink advertised across cinema, YouTube and social media for 13 weeks. Commenting on the activity, FrieslandCampina’s communication and media manager, Thuy Nguyen, said: “In light of the recent news ...
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product news: Britvic introduces juiced
Britvic has launched ‘Juiced’, a new Robinsons Fruit Shoot product, along with a fresh new look for the full range. Sweetened only with real fruit and available to buy from the end of February, Juiced contains a 50/50 blend of juice and water using 100% naturally-sourced ingredients. The new range ...
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product news: Mars Chocolate Drinks and Treats adds to range
Mars Chocolate Drinks and Treats has introduced two new price parked packs (PMPs) to its milk drinks range. Snickers and M&M’s Peanut 350ml join the PMP impulse range in a £1.29 marked pack. The Snickers milk drink combines the peanut and chocolate flavours of the chocolate bar, while the M&Ms ...
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product news: PepsiCo extends UEFA Champions League deal
PepsiCo has extended its partnership with the UEFA Champions League for a further three years. Six of PepsiCo’s global brands will support the competition through to the 2021 UEFA Champions League Final, with the Pepsi trademarks including Pepsi Max, Walkers and Gatorade continuing to take the lead. As part of ...
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product news: One Water introduces cartons, cans and refillable bottles
One Water, the ethical water brand which pours its profits into clean water projects in some of the world’s poorest communities, will introduce cartons, canned water and refillable bottles this year. One Water hopes that the move will encourage consumers to explore alternatives to single-use plastic bottles. Duncan Goose, founder ...
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product news: Britvic unveils Robinsons TV campaign
Britvic has unveiled a new TV campaign for Robinsons called Listen Up to launch Fruit Creations, the first in a new range of Robinsons products designed for adults. The campaign will run throughout the year on TV and VOD in the UK and Ireland, and will be supported by Facebook ...
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product news: Fentimans invests in rebrand
Drinks maker Fentimans has overhauled its image with a rebrand costing £1.2m. The new brand presentation, which spans its range of premium soft drinks and mixers, is currently being rolled out and will be widely available from February 2018. The packaging redesign draws on Fentimans heritage and quality credentials, resulting ...
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product news: Volvic starts new campaign and revamps bottle
Danone’s water brand Volvic is kicking off the new year with a digitally led marketing campaign. The activity coincides with the launch of a new, sleek bottle shape for the Volvic plain portfolio. The new 50cl bottle will be available to retailers nationwide from January, and the brand will roll ...
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product news: Coca-Cola renews First Taste advertising
Coca-Cola European Partners (CCEP) is bringing back a renewed version of the First Taste advert for Coca-Cola Zero Sugar, featuring Mr Hadley, encouraging consumers to try the drink for the first time. The original advert first ran in 2006 and has been repurposed and filmed using the same lead actor ...
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product news: Coca-Cola launches Fuze Tea in UK
Coca-Cola European Partners has announced the launch of its premium iced tea brand Fuze Tea in Great Britain. Already established in 40 markets and one of the fastest growing brands in The Coca-Cola Company portfolio, Fuze Tea GB – a fusion of the flavours of fruits, botanicals and tea, with ...
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product news: AG Barr introduces San Benedetto
AG Barr is introducing San Benedetto – a premium Italian soft drinks brand – to the UK. “Soft drinks shoppers are looking for premium, exciting and indulgent products that deliver on taste, and this trend has helped drive 15% growth in high fruit adult carbonates,” said Adrian Troy, marketing director ...
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product news: Yazoo introduces one litre PMP
Milk drink brand Yazoo has launched a price-marked version of its 1 litre bottle. Supported with in-depot advertising, the brand plans to shake-up sales, and encourage retailers to stock up on its latest offering to re-vamp their chiller ahead of the New Year. The permanent line is now available to ...
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product news: Strathmore Water increases athletics involvement
Strathmore Water has followed up this summer’s activity as national water supplier to the IAAF World Athletics Championships in London 2017, by being appointed national supplier of bottled water for the European Athletics Indoor Championships Glasgow 2019. Athletes, officials and volunteers at the event – on 1-3 March 2019 in ...
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product news: Lamb & Watt adds Ginger Ale to range
Tonic brand Lamb & Watt has diversified its range with a new, full-bodied Ginger Ale addition. The Ginger Ale is available in 200ml bottles from £3.99 for a four-pack, and £1.25 as a single. A 500ml variant will also be available in the coming months. Made with natural spring water ...