All Soft drinks articles – Page 14
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News
Product news: ’Pick your own gig’ promotion on Ribena
Ribena is unveiling a new on-pack competition to drive sales this summer. The ‘Pick Your Own Gig’ activation, gives consumers the chance to win up to £200 of Ticketmaster vouchers and can enable up to 10,001 people to win a prize every day. It is supported by outdoor, in-store and ...
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product news: Red Bull targets organic demand
Red Bull is aiming to tap into consumer demand for organically certified food and drink products with the launch of its new soft drinks range. Organically certified Organics by Red Bull is a collection of four flavoured soft beverages that are free from artificial flavours, colours, preservatives and additives. Launched ...
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NewsACS gives evidence to inquiry into children and energy drinks
The Association of Convenience Stores (ACS) has given evidence to the House of Commons Science and Technology Committee, which is currently holding an inquiry into the impact of energy drinks on children’s health. As part of the inquiry, the committee is looking at what current action is being taken on ...
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product news: Boost Drinks launches on-pack promotion
Boost Drinks is launching a new on-pack promotion across its bestselling 250ml Original Energy price-marked pack (PMP) variant. During the key summer selling season Boost will be aiming to draw more consumers to the shelf and increase sales among existing ones with an eye-catching, on-pack consumer competition. The promotion will ...
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product news: Lucozade Energy delivers sampling activity
Lucozade Energy is delivering what it describes as its biggest ever sampling activity across the UK this year as part of its wide-reaching Energy Beats Everything campaign. Lucozade Energy is handing out vouchers as part of the sampling campaign, giving consumers 50p coupons to be redeemed on any Lucozade Energy ...
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product news: J₂O introduces new brand ambassador
Britvic’s adult soft drink J₂O is aiming to help consumers find their social mojo in its latest, £3m campaign, with the help of its new brand ambassador – a cockney alpaca named Mojo. As the new, friendly face of J₂O and J₂O Spritz, Mojo will feature at the heart of ...
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product news: Vimto campaign aims to reposition brand
A new ‘I See Vimto in You’ campaign is aiming to reposition the soft drinks brand with its target audience of 15-19 year olds. The advert is designed to taps into the teen desire to be themselves in a world of constraints, and its anti-advertising approach even suggests viewers should ...
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News
Drinks with benefits
New Radnor Plus Energy gives you around the same kick as a cup of coffee but with the added advantage of refreshing hydration. Drinks contain natural guarana and ginseng extracts which help restore well-being and when blended together create a natural caffeine kick to support energy levels.Meanwhile, Radnor Plus Protein ...
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News
Water buddies
Nestlé Waters is adding emoji bottles to its Nestlé Pure Life range, to inspire children to drink more water. They can now choose their favourite ’water buddy’
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Deposit scheme
A bottle and can deposit scheme in England to help boost recycling and cut down on rubbish is currently being considered by the government. It is expected to cover single-use glass and plastic bottles as well as steel and aluminium cans. Scotland has already announced plans for such a scheme ...
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News
Drink Differently
Britvic’s new category vision Drink Differently reveals a £2.6bn soft drinks sales opportunity over the next five years. The company believes this sales growth can be achieved by "adapting to the evolving consumer landscape and ensuring soft drinks remain relevant to all consumers and all occasions, across ...
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News
Drinking up... and up
The figures are in and, if this was a school report card, the forecourt sector would be getting 10/10 for effort when it comes to selling soft drinks. First up, a bit of perspective. According to Britvic’s Soft Drinks Review 2017, the total value of soft drinks sales across the ...
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News
Understanding the new soft drinks Sugar Levy
The ’sugar tax’ on soft drinks is in force but although retailers are being charged more for sugary drinks, not all of them are passing on the tax to their customers. According to Britvic, if you sell 200 x 500ml bottles of full-rate levy products per week, the increased cost ...
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latest lines
Cawston Press has just announced listings in 300 BP forecourts. Earlier this year, the soft drinks company said it would only use pressed fruit juice to sweeten its drinks, despite fruit prices ’skyrocketing’ by 60%.Müller is targeting additional consumption occasions with the launch of 900ml bottles of FRijj, after its ...
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Retailer view
Ziheed and his brother Idris won the Best Soft Drinks prize at the Forecourt Trader of the Year Awards 2017. Ziheed says: "You would not believe how many soft drinks we sell. When we entered the awards last year it was 4-500 units a day but now it’s well over ...
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News
product news: Nestlé Waters extends Sanpellegrino brand
Nestlé Waters’ Sanpellegrino brand is launching an organic sparkling flavoured tea range, Sanpellegrino + Tea. The new organic range is intended to cater to the continued growth of shoppers seeking out a low- or no-sugar option and trading up to a more premium soft drinks choice. Barbara D’Amico, international brands ...
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News
product news: Red Star Brands wins leading forecourt listings
Red Star Brands has won new listings in two of the UK’s leading forecourts. Two of its ‘better for you’ beverage brands will be rolled out into more than 200 BP garages. There will be five flavours of Sparkling Ice on its shelves, as well as six flavours of Bai, ...
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News
product news: Rubicon takes to the streets
Barr Soft Drinks is launching Rubicon Street Drinks, which features four flavours inspired by street drinks from some of the world’s hottest places. Launching in 330ml cans, Rubicon Street Drinks each contain still fruit juice with natural flavours and herbs. Sharbat features the traditional Turkish flavour combination of ...
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product news: Coca-Cola kicks off World Cup activity
Coca-Cola European Partners (CCEP) is kicking off activity ahead of the 2018 FIFA World Cup with a new on-pack promotion across its Coca-Cola portfolio, which is designed to appeal to the 14 million people expected to tune in for each game. Coca-Cola’s new promotion with the sports game, EA SportsFIFA ...
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product news: Zingers Connect with drivers
BP Connect forecourts is now offering weary drivers a quick and natural pick-me-up, as it stocks the Zinger shots range. Zingers are tiny spiced drinks (7cl) made with 100% natural ingredients – promoted as an alternative to caffeine and sugar loaded energy drinks. The high spicing of Zingers is designed ...