Cawston Press has just announced listings in 300 BP forecourts. Earlier this year, the soft drinks company said it would only use pressed fruit juice to sweeten its drinks, despite fruit prices ’skyrocketing’ by 60%.
Müller is targeting additional consumption occasions with the launch of 900ml bottles of FRijj, after its research found that consumers wanted a larger shareable portion size that can be kept in the fridge.
Grace Foods UK has launched Nurishment Mojo, described as the UK’s first multi-vitamin milkshake and positioned as ’The Perfect Pick Me Up’. It comes in Strawberry, Chocolate Brownie and La La Latte flavours.
Fruit Shoot is currently backed by a £3.5m marketing campaign focused on inspiring kids’ adventurous sides and supporting their development.
Starbucks has added two new variants to its Doubleshot Espresso range: No Added Sugar and Black. Both are made with 100% Fairtrade Arabica coffee beans. A £2m campaign supports the range.
In terms of volume, Pepsi Max is now the biggest low- or no-sugar cola across the convenience and impulse sector (Nielsen data).