Coca-Cola is encouraging consumers to take a break, connect with friends and unlock chances to win unique experiences at major music and sporting events this summer across its Original Taste and Zero Sugar variants.
The new Endless Summer on-pack promotion is giving shoppers the chance to win tickets to UEFA EURO 2024 in Germany, top music festivals across Europe and the 2024 Summer Olympic Games hosted in Paris, with spending money provided for any event outside of Great Britain.
Alongside the consumer campaign, independent retailers have the chance to win UEFA EURO 2024 tickets and spending money via CCEP’s trade website my.ccep.com.
The Endless Summer promotion runs until May 19, with a total of 295 pairs of tickets up for grabs.
To enter the free prize draw, shoppers need to scan QR codes on promotional packs, which will direct them to the Coke App. Once registered, they can then play an exclusive mini game to earn wrist bands, that can be used to enter the prize draws.
The on-pack promotion is supported by an integrated marketing campaign which includes paid social media and influencer activity; online TV, digital and out of home advertising throughout April and May. Convenience retailers can request campaign pos and digital assets from my.ccep.com to support the promotion in-store.
