Grace Foods UK’s Say Aloe Vera drinks are now available in £1.29 500ml PMPs.
The soft drinks are made with real aloe vera pieces, juice and natural grape flavour, and come in Original, Strawberry and Mango varieties.
Dorota Dziedzic, brand manager at Grace Foods UK, said: “We haven’t done PMPs on our Say Aloe Vera range since 2021 and we are very mindful of the fact that research has shown that convenience store customers trust PMPs, and 76% of convenience retailers are more likely to stock PMPs and 57% of retailers saying PMPs are now more important than ever.
“This is a surefire way for independent retailers to show their customers that they do stock great value products in a time when everyone is watching their pennies.”