Starbucks has added two new variants to its Doubleshot Espresso chilled coffee range.
Doubleshot No Added Sugar and Doubleshot Espresso Black will be available in 200ml cans, featuring a new eye-catching design.
Rebecca Kemp, senior marketing manager, Starbucks EMEA said:“The Doubleshot Espresso has proven popular with customers since launching in 2012. It has a bolder taste with two shots of Starbucks Espresso Roast in every drink and delivers an energy boost that will get you through your day.
“This year we will launch the first Doubleshot Espresso marketing campaign across EMEA. The tagline Get One, Get Going will be used throughout the region under a new poster image of the two core ingredients, espresso and milk colliding mid-air. The launch will include our first digital video ad as well as supporting with a social media campaign and on-pack promotion to win a range of technology prizes such as headphones, iPads and laptops.”
Arla Foods manufactures, distributes and markets Starbucks milk-based ready-to-drink coffee beverages for the European market.
Michael Lomas, commercial marketing manager, Arla, added: “We plan to make 2018 a huge year for Starbucks Doubleshot in the UK. We will be launching two new NPDs in major retailers and we will be supporting with a through-the-line campaign worth £2m. The Starbucks range delivered an incremental £6.7m value into the category over the last 52 weeks, with Doubleshot being the fastest growing SKU within the range.”
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