All Soft drinks articles – Page 19
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News
Product news: Big year for Perrier as brand adds Flavours
Nestlé Waters is introducing Perrier Flavours to its bottled water portfolio, in what the company believes will be the biggest year for the brand in over a decade. The premium range will be available in two flavours - Green Apple and Lemon. Perrier Flavours will offer health-conscious shoppers a tasty ...
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Core brands are key to soft drinks category growth, says Red Bull
Energy, water and cola are the three core sub-categories that will drive 97% of future growth in soft drink sale, according to energy drink specialist Red Bull at its inaugural Category Summit attended by customers from across the grocery, convenience, driving and foodservice channels. With the soft drinks category continuing ...
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Product news: First ’WISIWIG’ launch for Red Bull Editions
Red Bull has launched a ‘when it’s gone it’s gone’ Summer Edition - Kiwi-Apple flavour, an extension to the existing Editions range. It is the company’s first ‘when it’s gone it’s gone’ launch from the brand, which will be producing two million cans. Red Bull Editions have delivered £52.8m in ...
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product news: Ribena introduces doodling app
Ribena is launching a £4m fully integrated campaign this summer ‘Doodle Your World – Make It More #Ribenary’. The interactive programme kicks off with a refreshed TV commercial that champions the new augmented reality app. The ‘Doodle Your World’ app allows consumers to create their own video content with colourful ...
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product news: Relentless targets music fans
Coca-Cola European Partners (CCEP) has announced a new Relentless on-pack promotion to help retailers grow their energy sales by tapping into the increasing popularity of urban music and festivals in Great Britain.Relentless’ ‘Tickets and Tracks’ promotion will see a unique code printed under the black tab of promotional cans across ...
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product news: Vimto unveils RTD drive
Vimto has announced a nine-month distribution drive for its RTD (ready to drink) range. As well as the distribution drive, which will focus on convenience retailers in the North West, Midlands and London, a media campaign will run in cinemas and On Demand, as well as across digital and social ...
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product news: CCEP evolves with new Glaceau variants
Coca-Cola European Partners (CCEP) has launched three new Glacéau smartwater sparkling flavoured variants with zero sugar, zero calories, and all natural flavours in a bid to help retailers offer more choice to consumers. The evolution of smartwater sparkling sees Berry & Kiwi, Lemon and Green Apple flavours join the portfolio, ...
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product news: Lucozade Sport gives commuters free journey
Lucozade Energy has launched a high-profile summer marketing campaign with an innovative sampling activation. Taking over London’s Oxford Circus tube station, thousands of commuters were offered a free journey with every specially-designed bottle of Lucozade Energy. It had 5,000 adapted Lucozade Energy Orange and Original 380ml bottles with a contactless ...
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NewsScottish MSPs report problem with deposit return scheme
An influential committee of Scottish MSPs has acknowledged that convenience retailers do not have the space to facilitate a deposit return scheme (DRS). The report by the Environmental Sub Group in the Scottish Parliament has identified that one of the central barriers to a deposit return scheme is the “lack ...
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News
product news: sampling push for Coca-Cola Zero Sugar
Coca-Cola European Partners (CCEP) has launched a nationwide sampling campaign to drive consumer trial and support sales of Coca-Cola Zero Sugar, which is now the fourth biggest cola brand within grocery & convenience in Great Britain. The campaign will distribute samples of Coca-Cola Zero Sugar to households, offices, regional train ...
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News
product news: Britvic extends Purdey’s campaign
Britvic has announced the continuation of its #ThriveOn campaign for its multivitamin drink brand, Purdey’s, partnering with British actor, DJ and celebrity, Idris Elba for the second year running. The latest instalment of the campaign, which sees Elba encourage consumers to approach everyday life with zeal, was announced at an ...
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News
product news: Highland Spring unveils campaign
A new multi-channel campaign, spearheaded by a new TV advert, is the latest in a series of milestones for the Highland Spring brand as parent company, Highland Spring Group (HSG), continues its programme of investment to drive growth in bottled water. The six month Brave By Nature campaign includes a ...
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product news: Evian celebrates Wimbledon connection
Evian is celebrating the 10th year of its partnership with Wimbledon with a new month-long Live Young campaign, which launches on May 29 with an investment of over £350,000.The campaign will be activated on digital out of home screens at various strategic locations across London, using geo and time-targeting technology ...
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News
The no/low sugar push
Sugar or rather the drive to remove it may be front of mind with soft drinks’ manufacturers, but they’ve a long way to go to convince some consumers that low or no sugar is what they want.According to Britvic’s Soft Drinks Review 2016, impulse outlets (which include forecourt ...
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News
product news: CCEP adds to Monster portfolio
Coca-Cola European Partners (CCEP) has extended its energy portfolio with Monster Hydro. Monster Hydro is a non-carbonated energy product, and will be available in three flavours: Tropical Thunder, Mean Green and Manic Melon. Hydro will be available as a 550ml resealable wide mouth bottle, and the launch will be supported ...
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product news: Lucozade Sport launches new app
Lucozade Sport is launching a new app as part of the Made to Move initiative. The app will encourage consumers to get more active through prize incentives, and is live now until the July 31 and will be supported by £2.5m marketing spend across social, digital and OOH. The free ...
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News
Product news: Feel Good with Infusions
Feel Good Drinks is extending its portfolio of soft drinks with the addition of a new Infusions range – naturally flavoured waters that contain no added sugar. There are three flavour combinations: Strawberry & Mint, Lemon & Elderflower and Apple & Rose with a hint of geranium, which are available ...
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Product news: Shaking up the shelves
Orangina is gearing up for summer with new ‘Bikini and Trunk’ packaging for its 420ml bottles. Sporting eye-catching beachwear, the limited edition designs are rolling out now. Inspired by nostalgic summer memories, the designs make the most of the iconic Orangina bottle shape and are set to cater to the ...
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Product news: Summer twist on new £10m ’Share a Coke’ campaign
Coca-Cola European Partners is bringing back its Share A Coke campaign but with a summer twist. Launching in May, the iconic logo on bottles of Coca-Cola, Coca-Cola Zero Sugar and Diet Coke will be replaced by the names of the world’s top holiday destinations.From famous cities to exotic beaches, the ...
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News
Product news: Zeo invests in brand relaunch, new no-added-sugar range and celebrity ambassador
The all-natural, low-calorie soft drink Zeo is celebrating a major brand relaunch to mark the introduction of a new, no- added-sugar range and a year-long celebrity partnership with Caroline Flack. Caroline, who in 2016 drastically reduced her sugar intake and spoke publicly about the benefits to her lifestyle, will become ...