Coca-Cola European Partners (CCEP) has launched a nationwide sampling campaign to drive consumer trial and support sales of Coca-Cola Zero Sugar, which is now the fourth biggest cola brand within grocery & convenience in Great Britain.

The campaign will distribute samples of Coca-Cola Zero Sugar to households, offices, regional train stations, tube stations and shopping centres across Great Britain throughout the summer. Samples will also be accompanied by a voucher for a follow-up free bottle of Coca-Cola Zero Sugar to further encourage more people to trial the no sugar variant.

The activity is designed to help support retailer sales of zero sugar soft drinks, and follows the £14.5m marketing investment made in 2016 to launch Coca-Cola Zero Sugar in GB.

Simon Harrison, operational marketing director GB at CCEP, said: “Coca-Cola Zero Sugar is a driving force in the cola category. We are winning consumer preference and the brand is growing share as a result. Our strategy to encourage more consumers to trial our great tasting, zero sugar variant is building a loyal fan base for the variant which is almost a year old.

“Our summer sampling activation will build on the impressive success Coca-Cola Zero Sugar has enjoyed to date, while further helping to drive retailer sales.”